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Reintroducing myself properly 👋
Hi, I’m Caleb Ajayi, a Meta Ads guy helping businesses generate quality leads, increase sales, and scale with paid advertising across Facebook and Instagram.
Over time, I’ve worked on campaigns across different industries, learning what actually makes people click, buy, and trust brands online.
Beyond running ads, I’m also currently learning Shopify web design because I believe ads alone are not enough anymore.
- A good product with bad marketing struggles.
- Good marketing with a bad website struggles too.
Everything has to work together:
• The offer
• The landing page
• The creatives
• The customer journey
• The psychology behind the purchase
But this page is not just going to be about ads and business.
Outside marketing, this page is also where I mostly share random thoughts of mine on perspectives about life, growth, mistakes, wins, and everything in between (just yapping about random life observations).
So if you’re into:
• Meta ads
• Digital Marketing
• Shopify
• Real life conversations & perspectives
You’ll probably enjoy it here, trust me.
So yeah, I'm glad to have and connect with everyone here 🤝
Android users, like to check this out?
Works for both Android and IOS tho
awaplay.app/?utm_source=htwt
my friend built something like imessage games but on whatsApp.
is anyone down to test for a bit with ai or their friends?
awaplay.app?utm_source=htwt
Ajayi caleb | Meta Ads retweeted
my friend built something like imessage games but on whatsApp.
is anyone down to test for a bit with ai or their friends?
awaplay.app?utm_source=htwt
Ajayi caleb | Meta Ads retweeted
I found this video that showed me how to create motion designs using Claude.
Ajayi caleb | Meta Ads retweeted
Didn't we tell you that many on the streets that aren't making noise on social media know the truth about our economy?
They know where we are coming from and where @officialABAT 's reforms are taking us to✌️
They are asking @atiku, @PeterObi and other jesters that joined hands in spoiling this country before to keep off🚶♂️🚶♂️
Ajayi caleb | Meta Ads retweeted
As we anticipate the midnight album drop @BlaqBonez
I built a discography website that features a countdown to the album drop
experience it here: nomadinho.vercel.app
Ajayi caleb | Meta Ads retweeted
Day 13/15 of creating AI videos.
Created a cinematic ad for NIVEA MEN Deep Impact Body Lotion, showcasing deep hydration, fast absorption, and healthy-looking skin through AI-generated visuals.
For this project, I used:
- ChatGPT to write the voiceover script, generate the storyboard and creative direction.
- Google Flow to turn the storyboard into cinematic video clips (16:9 framing).
- ElevenLabs to create the voice-over using a Nigerian male voice.
- CapCut for editing, pacing, transitions, and sound design.
If you're a business owner, agency, or brand looking for high-quality AI-generated commercials like this, send me a DM.
I'd love to help bring your product to life with AI.
What do you think of this one?
Day 12/15 of creating AI videos.
Created an ad video for retirement planning services, this one's for people getting close to retirement who saved money but never actually built a real income plan.
For this project, I used:
- Claude to write the script and messaging.
- ChatGPT to generate the image prompts and creative direction.
- Flow AI to bring the visuals to life.
- Capcut for editing.
- Canva for the caption.
- Erasio extension to remove flow's watermark
If you're a business owner, agency, or creator and you'd like high-converting AI videos like this for your brand, send me a DM.
I'd love to help bring your ideas to life.
What do you think of this one?
Ajayi caleb | Meta Ads retweeted
*as sent to me
FOREIGNERS BEATING NIGERIANS IN NIGERIA: A NATIONAL SHAME*
What we saw in that video of an Indian national beating two Nigerian truck drivers, Riliwan Olajide and Taiwo Yinusa, with the help of Nigerian thugs on Lagos-Ibadan Expressway is not new. It is a pattern. And it is wrong.
How can a Nigerian be abused in Ghana, be abused in South Africa, be abused in Libya, be abused in India itself - and still come back to his father's land and be abused again by the same foreigners in his own country? Where then is safe for a Nigerian?
This is what happens when a government makes foreigners feel like gods and its own citizens feel like slaves.
Today in Nigeria, a Chinese man will slap a Nigerian worker in a factory in Ogun State and nothing happens. A Lebanese man will seize the passport of a Nigerian girl working in his restaurant and use her as a slave and nothing happens. An Indian factory owner in Lagos will flog his workers like animals and beat truck drivers with sticks using hired thugs and nothing happens.
Why? Because the government has told them, through its silence, that Nigerian lives do not matter.
A foreigner knows that if he beats a Nigerian, he will not be arrested. He knows he can call the police and the police will come to protect him, not the Nigerian. He knows he has money and our officials have hunger for money. So he does what he cannot try in his own country.
No Indian can beat a Chinese driver in India with Nigerian thugs and go free. No Lebanese can beat an American worker in America and still keep his business open the next day. But in Nigeria, anything is possible.
If government does not act on this Karma Agric Feed & Foods case, it is sending a message that it encourages this abuse. Because justice delayed is encouragement. Every day that man is still walking free, other foreign factory owners are learning that they too can beat Nigerians and nothing will happen.
Nigeria must not be a country where Nigerians are strangers. We cannot be unsafe in foreign lands and still be unsafe in the hands of foreigners in our father's land.
If a Nigerian breaks the law in India, India jails him. If a foreigner breaks the law in Nigeria, Nigeria must jail him too. That is what sovereignty means.
Until we start defending our own people on our own soil, no other nation will respect us outside.
Ajayi caleb | Meta Ads retweeted
Went to change oil in my car and this mechanic legit wanted to change my battery, he didn’t know I marked it.😭😂😂😂
I told him that other one is my battery, he said no mama, I show am my name wey I use small compass write.
Me wey go boarding school????
Ajayi caleb | Meta Ads retweeted
Please stop being mean to people just because you're unhappy with your own life. Heal your pain instead of passing it on.
Try to stay safe at all times
Presently, everyone's muscle memory goes to capturing the moment to post than to actually save you
Bo ku, o ku gbe
I made $25 as tip for redesigning a wordpress website for free
But then I wasn't taking it seriously when I made that money and that was how I clocked it that truly there's money on the Internet
Doubled down and about few weeks after I made another $250, though it was a friend @OladepoVictor4 that paired me to a job he was working on
Omo, I just sticked to it and continued moving the train























