President of @CQMarketing | Transformational #Marketing Leader | Focused on growing Healthcare, and Biotech Companies | @ForbesCouncils Agency Influencer
Mystic, CT
Joined November 2007
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Why are over two-thirds of B2B companies #outsourcing their marketing departments? Quite simply, skilled people are expensive and tricky to hire.
Read one of my latest @CQmarketing blogs discussing this trend and what other factors are pushing B2B companies to outsource.
Why are two-thirds of all B2B companies outsourcing their marketing department? 🤔
bit.ly/3j9R6T8
#b2bmarketing #outsourcedmarketing
US #healthcare systems traditionally have not prioritized preventative healthcare. Rather waiting for sickness to arise to then proceed to treatment. But for the senior workforce, #preventativehealthcare benefits can act as a literal lifesaver. benefitnews.com/news/why-pre…
#Twitter may be going through a challenging time under its #leadership transition. Rather than buying into the hype/criticism, #marketers should do the legwork to see if the platform is still right for their brand. @CQmarketing
Elon Musk's Twitter takeover attracted many critics. Look beyond the hype. Is the social media platform still right for
your healthcare brand? Read our take. 👇
bit.ly/3JoEliq
#healthcaremarketing #elonmusk
#Healthcare is not a seasonal service. Because patients need consistent care, the outreach and marketing by healthcare providers should mirror this. @FierceHealth fiercehealthcare.com/health-…
The right design and aesthetic for your marketing campaigns make all the difference in capturing your audience’s attention and not. These three design trends in 2023 will set a strong standard for the year in what buyers will flock to. @CQmarketing
Animations are hot right now. What other marketing design trends are big, and which of them are right for your healthcare business? Find out now. 👇
bit.ly/3HicMWC
#designtrends #healthcaremarketing
Clinicians are looking to better serve their patients in any way they can. This is exhibited by the #healthcare industry's overall willingness to embrace #technology to make their patients' lives better. @Forbes forbes.com/sites/forbestechc…
How important is the right logo? Very!
See our @CQmarketing #blog discussing the importance of first impressions from a quality company logo.
First impressions matter.
Here are the four characteristics of a well-designed company logo, along with two examples and their origin stories.
bit.ly/2yKWd4w
#logodesign #branding
Glad to again offer my insight for the @Forbes Agency Council!
This time around we discuss social platforms marketers can be leveraging for their #marketing strategies. But not the ones you may be thinking of. forbes.com/sites/forbesagenc…
Some important trends and predictions to pay attention to!
Our client @xealthinc with a great blog forecasting what #digitalhealth will look like in 2023.
#ICYMI: @CynthiaAChurch shares her predictions for 2023. It may be the year where #digitalhealth turns the corner to become a mainstream option for boosting efficiency, patient outcomes and revenue. #2023predictions
xealth.com/blog/8-digital-he…
We know as #marketers the distinction between B2B versus B2C marketing and what each entails. But what if marketers begin throwing these distinctions out and shift our thinking to develop content and strategies that are simply for humans? @FastCompany fastcompany.com/90831980/for…
#HITMC2023 is only a week away! CQ’s Melanie Hillard and Amy Oliver of our client @xealthinc will be in attendance to discuss marketing and sales alignment strategies.
Look into attending!
10 years in the making! Here's our conference preview for HITMC 2023 in Las Vegas.
Plus, get ready to talk all things marketing and sales alignment in a speaking session featuring our client @xealthinc 🎤
bit.ly/3IFWRT0
#HITMC #HITsm #healthcaremarketing #healthIT
Happy to share that I had the pleasure to contribute to another #ExpertPanel for the @Forbes Agency Council! We provide insight into how #marketers can effectively use the data from Google Analytics to make more informed decisions for our clients. forbes.com/sites/forbesagenc…
Today is #InternationalMentoringDay! On this day I wanted to take the opportunity to highlight the importance that mentorship and coaching play in marketing. At @CQmarketing, we have a mentorship program known as the Clarity Academy. clarityqst.com/training/
Today we honor the life and legacy of the great Martin Luther King Jr. Without his powerful words and actions, our country would not be the same.
#MLK #MartinLutherKingDay #Legacy #CivilRights parade.com/living/facts-abou…
Proud to share that @CQmarketing has been named a 2023 Chief Marketer Top 200 Agency in the B2B demand gen category. So proud of our team! @chief_marketer
Excited to announce that we have been named a 2023 Chief Marketer Top 200 Agency in the B2B demand gen category.
Many thanks to the editors @chief_marketer for recognizing our hardwork. Read the full press release: bit.ly/3GJSYLB
#b2bstrategy #CM200 #leadgeneration
I recently had the pleasure of providing my insights to Rise 25 regarding how business leaders can cultivate #innovation and stay ahead of the competition from my experience with @CQmarketing and throughout my career. Make sure you have a look! rise25.com/lead-generation/t…
Your product's name means a whole lot!
Have a look at these @CQmarketing tips for settling on the right #B2B technology product name.
Your product is called what?
Before you launch your next product, here are 7 characteristics of a great B2B technology product name.
Get the infographic now.
bit.ly/3WhiU6s
#b2bstrategy #branding #infographic
Why are my LinkedIn ads on hold? Our @CQmarketing blog has your answers! bit.ly/35IfkNQ
#LinkedIn #Advertising #LinkedInTips
Are your LinkedIn Ads on hold and you have no idea why? 🤷🏽♀️
Here are 5 of the most common reasons accounts are on hold and how to fix it.
bit.ly/35IfkNQ
#linkedintips
From my experience running a B2B marketing agency with @CQmarketing, I can speak to the importance of tapping into the buyer's emotions. Read my recent @Forbes article for my recommendations on how you can win your customer's hearts and minds! forbes.com/sites/forbesagenc…
Our @CQmarketing clients had a very busy year in 2022! Look forward to continuing these great partnerships this year and excited about all the newfound ones that will be on the horizon!
#CalrityQuestMarketing #Partnerships #NewYear clarityqst.com/blog/clarity-…
