Camille Sheehan (@CSheehanPR) header
Camille Sheehan (@CSheehanPR) profile picture

Comms. Manager at @AutoCareOrg |🌹☘️

Washington, DC
Joined March 2016
Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)Photo by Camille Sheehan (@CSheehanPR)
This is what exploiting the wild “Frontier of the Fourth Amendment” looks like: theintercept.com/2021/05/03/… #fourthamendment #dataprivacy #vehicledata #righttorepair
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Good news for the #aftermarket? “According to the U.S. Bureau of Labor Statistics, used-car prices have jumped 21% since April 2020—10% of that increase was in April 2021.” Via @benjamachine consumerreports.org/buying-a…
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“The penetration lag is over. E-commerce has experienced a 35% growth rate year after year. It’s going to have a nearly 14% growth rate through 2023.” More on #ecommerce trends in new @AutoCareCEO interview with @GlobalAutoInd: globalautoindustry.com/favor…
Average age of car fleet was 11.9 years in 2020 and has never been older than it is today. Population of oldest vehicles—those 11+ years—has been fastest-growing segment in past several years, according to the @AutoCareOrg Factbook. Via @JinjLee wsj.com/articles/auto-parts-…
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.@AutoCareOrg CEO in the @NYTimesOpEd this morning discussing the need for data privacy in light of today’s cars that are functioning more like “smartphones with wheels.” bit.ly/ACADataPrivacy #privacy #consumerrights #yourcaryourdata
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Your driving habits — how fast you drive, how hard you brake, whether you always use your seatbelt — could be valuable to insurance companies. But while you can turn off location data on your phone, there’s no opt-out feature for your car. nyti.ms/2VNR7PP
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So grateful to spend another amazing day volunteering with @ODYD2017 “deploying America’s patriotism one dress at a time” to military members and their families. This year the dress I donated was “deployed” to a wounded warrior U.S. Navy veteran! 🙌🏼 🇺🇸💙💃🏻❤️
“The c-suite can’t always contextualize the charts and data you’re showing them. If you want your work to have an impact, it needs to be visualized and contextualized. The style matters as much as the substance.” – Jennifer Lore London of @EdelmanPR #PRNews #PR
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On campaigns: “have kickoff meetings with all stakeholders and mock up #metrics dashboards. This will orient everyone on how you’ll measure success and how you’ll get that data.” – @MikeToner #PRNEWS #marketing #comms #PR #measurement
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Camille Sheehan retweeted
Audiences can be different for marketing and comms. Work to foster that relationship, and note that there may be a difference in measurement metrics. #PRNEWS
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“UTM codes are a way that #marketing and #Comms teams can get on the same page for tracking measurement efforts.” – @MikeToner #PRNEWS #PR #teamwork
Camille Sheehan retweeted
"How many of you know what a UTM parameter is?" @MikeToner Know it, learn it, love it, use it for tracking. #prnews
On traditional PR metrics: “#measurement immediately shows YOY numbers, but it doesn’t show what the accumulation of efforts across time really result in.” – Loryn Franco of @FOCUSBRANDS #PRNEWS #PR #PRmetrics #PRmeasurement
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On determining KPIs: “Measure what you should, not what you can.” – @alanchumley #PRNEWS #PR #PRmetrics #PRmeasurement