Had to let them know who was here
Also remember your morals in CS it’s very easy to get onto a black hat offer and run scams
I know there is a lot out there but make sure you yourself have a personal boundary that money couldn’t touch then you’ll be free from any slave work
CS-RIPPER
Scaling a brand is just about investing into a good CS.
You deal with back end they run all the ads pay them well and they will perform. If you want a successful brand you can’t run everything on your own to 100k a day
Maybe an odd circumstance but if you pay people well they will do well for you
You could pay your CS 50 percent of your investment if your on MRR and you have ad spend they will make it back in the first or second month
Even if your at 20-50k a day shit is easy to do
As a creative strategist you are way more valuable to them than you realise remember that.
Unless your shit Hahaa
CS-RIPPER
I have found relationships are one of the most important parts of movie ads or song ads
the best movie and song ads are all unaware but the best ones have a pattern of relationships between a mum/son
grandma/in law son/ daughter
Grandad/ daughter
think of the most powerful relationships and add the most proven authority and watch it scale
CS-RIPPER
Movie ads will soon need a change
And as the goat of movies i already predict how the market will have to adapt to it
right now i still have my movies top spenders in the ad acc 70k spend in 5-6 days easy 6 fig ad soon
and this is one of many, i see people on x breaking down my ads
soon there will be a change to movies stay ahead of get left behind because if your only just doing movie ads now you have been missing crazy rev
and if no one in your niche is running them then what are you waiting for
YOU NEED TO LEARN MOVIES
CS-RIPPER
There are 2 sides of creative strategists
1. Good creative strategists
2. Bad creative strategists
Everyone starts with number 2 obviously but if you are still their it is peak, always rushing for deadlines
Always HOPING an ad takes off to save your job
you have no authority
When your number 1
you can charge what price you want and deliver when it suits you
You can also have a huge influence in the brand
and ultimately if you end up leaving a brand you can get another brand in a matter of hours
Word spreads, CS know each other
If your at number 2 get better and then get some aura passed from someone who is number 1
Maybe you'll work better not stressed
CS-RIPPER
What makes it all worth it, like what do we do this for really?
like money is good and we are all in it for the money and some of us the love of the game but what about when you make the money and your bank account is going up 6 figs a day
Then what?
Then you think what do i do now, it's like the crypto millionaires they make a couple mill and don't know what to do with it. They have no passion all they knew was making that money then there is a void that needs filling that no amount of money can give you
Family, wife, kids, your original dream and your passion
It is hard to find a passion and if you already have one then your one of a few, i make money and i make enough to just chill and buy whatever no worries but that isn't the life
some people wanna be pro fighters, some people wanna be pro golfers or like a triathlon athlete the list goes on.
You need money to do everything this is obvious but you need a purpose that is what truly drives someone
a purpose is bigger than money it is a life mission and it can be easy to forget it, it might be your favourite hobby or it could be something else.
Think back to when you was 10 years old or just at a young age, what would he want to buy or what would he want you to do, did he wanna be an astronaut or a pro footballer if so you need to do something like this to keep that bit of your mind and body full
Everyones purpose is different but don't get caught up with the money just now think, what can i finally do with this money.
Remember you are not what you do, you are not a marketer you do marketing as @IAmAlenSultanic says
this is facts sit with it
CS-RIPPER
here's how to do this literally in 2 mins with AI:
- generate your unique character
- find viral video on tiktok
- go to seedance 2.5 on any platform
- upload your character
- upload you reference video
- prompt : " Reference Image1 for the character only. Replace the old man in Video1 with the character in Image1, make sure to keep everything else the same. also make sure the color grading is correct and matches the original video."
- that's it lol...
yeah it's this easy...
congrats, you just found the cheatcode to generate millions of views...
🤖 Made with AI
I had a realisation, some of the ads that get the most spend aren't even the best ads
I sat there and hand wrote 95 percent of a script with pure DR copy fundamentals, it was a perfect script it was a 5 min ad and it thought if people see this they will buy
it had 2 purchases and 100 dollar spend which is not good. It flopped.
Then i wrote a 5 minute movie ad using the framework i write all my movie ads with and it has had over 70k spend in the last week. I didn't even intend for that to do as well as it did i just assumed it would get a few sales while i make another winner.
But this is why creative strategy is so interesting because if your missing the first word of that CREATIVE then the strategy won't work and vice versa
i have had a shit ton of spend on my movie ads because i am the master of being creative and it isn't taught it is already in you, you just need to bring it out if you want winners
My first ad was creative but the format was wrong, the story could of been more creative etc like that is how looking at losing ads should be when your spending a lot
you use the story and the creativity to get them to the mechanism and before you know it their sold
CS-RIPPER
If i had a gun to my head and someone said "This next ad needs to be a winner or your dead"
The ad i would write would be a 10 minute movie ad with a Japanese/ Swiss authority
There just the best ads at the minute you can see it happening all over META across most niches and it will be all niches soon when they understand this game.
look at all the big brands resilia lymphoria etc they all do them
What format would you write? Movie? song? UGC?
Best chance is creativity would love to hear other Creative strategists opinion on this
Yo ngl i keep being sent, how creative strategists make winning ads and it makes me laugh
Like nigga what are you talking about adjacent markets and cross pollinating
Like bro be creative and you will win, diving too much into this bullshit language is what makes a bunch of nerds that can't produce winning ads
Be creative it will always win, i would rather someone of sent me a story that they hand wrote that would help me better understand who they are and their skills
If your a cs who applied to work with me or wants a role write me a story and send it me
Worthless mindset is so real, when these guys always assume the worst it is because they can't imagine a world where they are worthy enough to do said thing.
Like common sentences i hear that implies they think their worthless
"what's the catch" like bro..............
"Surely that isn't possible"? Maybe not for you little g
"Nothing has worked for me before" so negative
"Hopefully this works"? Why hope?
That is more helpless but you get the point these are all subtle tell tail signs of someones mindset.
The better you speak outloud and the more confident you are the better your results will be just trust yourself fake your emotions.
Be excited and you will become excited and your work will improve much more
But never say to someone something so like small
CS-RIPPER
Hiring CS, if your a Creative strategist and need a role dm me with your resume and last months ad spend.
I get messages all the time for work and i can't do it all so need an A player strategist who wants the 5-10k roles
Please don't send me slop and don't send me a link to your website, you need to speak good english as well.
Longer form movie ads seem to be doing way better than shorter ads, people fall in love with the story.
Thats why people who are creative will win and the guys who study everything and i mean everything is just going to lose.
Here are the things you need to know
1. Do not dive your head too deep into research you will go to far in where your mind is overthinking every ad.
2. Don't only listen to one person, yes resources help but you are your own person think for yourself.
3. If you have one product then keep the same mechanism across the ads that use that angle then all you have to do it make the story interesting and relatable enough to get them there.
Go write some stories man, everyone posting about resilia, lymphoria, rosabella etc like there all stories and you all think you know what is working but if you just simplified things you would see it clearly.
When i make a long ad i watch it all and if i ever think dam this is long then most of the time it isn't going to be a winner, as soon as you make them think about the length of the ad you have lost.
Keep it pushing and start being storytellers, creative geniuses not just robots who study the market sophistication for hours and hours lol shit ain't that hard.
Make something interesting and relatable and you will see the fruits from it
CS-RIPPER.
Longer form movie ads seem to be doing way better than shorter ads, people fall in love with the story.
Thats why people who are creative will win and the guys who study everything and i mean everything is just going to lose.
Here are the things you need to know
1. Do not dive your head too deep into research you will go to far in where your mind is overthinking every ad.
2. Don't only listen to one person, yes resources help but you are your own person think for yourself.
3. If you have one product then keep the same mechanism across the ads that use that angle then all you have to do it make the story interesting and relatable enough to get them there.
Go write some stories man, everyone posting about resilia, lymphoria, rosabella etc like there all stories and you all think you know what is working but if you just simplified things you would see it clearly.
When i make a long ad i watch it all and if i ever think dam this is long then most of the time it isn't going to be a winner, as soon as you make them think about the length of the ad you have lost.
Keep it pushing and start being storytellers, creative geniuses not just robots who study the market sophistication for hours and hours lol shit ain't that hard.
Make something interesting and relatable and you will see the fruits from it
CS-RIPPER.





