Rethink Carbon started with a CivTech challenge and a clear purpose: use technology to help land managers make better decisions. Five years later, the picture is more complex and more interesting. 🔍️ The market didn't scale the way anyone expected. Customers were hard to find. Revenue was tight. Zoe and Mark kept iterating anyway, and the company has grown into something that sits at the centre of UK carbon infrastructure. Figuring out the real problem, for the real customer, took a long time. That's not a failure; that's just how early-stage works in a niche market most people have never heard of. Techscaler's international programme to Singapore gave Zoe something most founders rarely get: dedicated time away from delivery to research properly and think strategically. She spent weeks before the trip mapping organisations, reading up on carbon standards and reaching out cold to people working in the sector. People in Singapore were open in a way that's different from home turf. Zoe came back with a sharper sense of where Rethink Carbon fits internationally. In the UK, a large peatland project runs 20 to 100 hectares. In Indonesia, nothing starts below 5,000. That's the scale Rethink Codes, their upcoming platform for managing and validating UK carbon projects, is being built to eventually meet. Access the full story via: techscaler.co.uk/resources/h…