Carlsbad, CA
Joined April 2012
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Chris Barnard retweeted
🚨 "Position #1" on Google is officially DEAD. 🚨
An SEO messaged me seeing something bizarre, so I reached out to Yext to dig into the data. What they found after analyzing 8.16 MILLION search screenshots blew us away.
Right after Google’s May Core Update:
⚡ Organic rankings became 48.7% MORE volatile.
⚡ 97% of tracking reports started wildly shuffling!
⚡ Mobile local searches were hit the hardest.
Two people searching the exact same phrase at the exact same time are now seeing completely different results. Checking your rank once from your desk and claiming "We're #3!" is no longer reality.
Watch @ColanNielsen and me break down the @yext data in the full video: youtube.com/watch?v=2KAFu2xf…
Chris Barnard retweeted
Google has been testing using tracking URLs for organic search results, rather than the actual website URL.
We're already seeing this impact rank trackers because they can't "see" the real URL.
@rustybrick
Chris Barnard retweeted
Gotta love this from Google.
It sounds so nice - "making it easier for you to get more consistent and predictable performance based on the targets you set" - right up until you read the fine print.
The short version: if your "limited by budget" campaigns use a target (tCPA, tROAS) and are overperforming (i.e. you're getting conversions at a cost that is lower than your target), Google will now cut that nonsense out.
This is yet another example of Google trying to squeeze out any surplus value in the auction.
The best move you can make is to adjust your targets on the 15th to align with the actual performance you're generating.
Chris Barnard retweeted
If you're trying to reply to reviews on GBP and are impacted by the bug currently plaguing nearly everyone - I have some tips for you!
Via @StefanSomborac: "if you click the blue "Reply to reviews" button, you can step through unreplied reviews one-by-one"
Via @brandonschmidt: "log into the Maps app on your phone you can see and respond to reviews in there."
Hang in there - Google is reportedly working on the issue as we type!
Chris Barnard retweeted
Question! During the summer months, what would you find more valuable and a better use of your time?
Working on @localuniv and @sterlingskyinc - Trying to tailor our offerings to what folks are looking for during busier seasons of the year!
FYI: Webinars have on-demand access
100%1 hour webinar 1x a month
0%AMA on Reddit 1x a month?
1 votes • Final resultsNow's your chance to pick the brain of @JoyanneHawkins
reddit.com/r/localsearch/s/I…
Chris Barnard retweeted
"Local SEO: The Expert's Guide" PREMIERES tomorrow at 10:30 AM ET!
In Part 1 of this episode, I sit down with former Google employees Joel Headley and Brad Wetherall. Don't miss it!
Watch Together @ 10:30a ET: youtu.be/rym8pD9Gnhc
#LocalSEO #SEOExperts #localSEOexpertsguide
craziness
sterlingsky.ca/google-is-sus…
Google is suspending profiles for eXp real estate agents. According to a support thread, Google is stating eXp's business model makes the agents ineligible.
I don't believe that to be true. If the agents meet their clients in person, they would be allowed a business profile. Have you seen any agents get suspended due to this?
Chris Barnard retweeted
Get A FREE Ranking Academy Local Search Summit on June 3rd!
Huge thanks to @sterlingskyinc for sponsoring 100 tickets!
📍 GBP Deep Dives
⚖️ 🛠️ Law & Home Services workshops
And much more!
Claim your spot with code STERLINGSKY100
Tickets & Agenda: rankingacademy.co.uk/local-s…
Chris Barnard retweeted
We'll be hosting a niche workshop as part of our Ranking Academy Local Search Summit on June 3!
Lawyers and law firms, this one’s for you. Open Q&A, ask us anything.
I’ll be joined by Sukh Matharu and Justin Mosebach.
Grab a spot ⬇️
rankingacademy.co.uk/local-s…
Running a home services business or managing clients in the local space? 🛠️
You won't find a better way to spend $99. These folk will be diving deep into the exact strategies needed to dominate local search and outpace the competition.
👉rankingacademy.co.uk/local-s…
Can't wait! @rankingacademy's first virtual conference, "Local Search Summit 2026". rankingacademy.co.uk/local-s…
Tix: $99
#localseo #localu #rankingacademy
Circles back with an ad?
A recently updated patent describes an automated assistant that circles back to a user when an answer is available at a later point in time. searchenginejournal.com/goog… via @martinibuster, @sejournal
Chris Barnard retweeted
Join tomorrow night in Rancho Cucamonga! April 21, from 6-9pm
Digital Marketing Meetup with my colleague @MattCasady
Join for an informal digital marketing meetup, co-hosted with the LA SEO Meetup group.
Connect with other marketers & business owners & chat about all things online marketing!
RSVP: meetup.com/southern-californ…
Chris Barnard retweeted
Great tip for clients or yourself.
If Google calls to ask for updated info on your business, they will never ask for payment/money - scammers will definitely ask.
h/t to @StefanSomborac for this tip!
In home services, law, healthcare, real estate, and having trouble with Local Service Ads?
Get answers from this guy👇
I’ll be joining Ranking Academy for the Virtual Local Search Summit 2026.
I’ll be sharing simple, practical tips on what Local Services Ads are and how they can help turn searchers into real customers.
🗓 June 3, 2026
🎟 Tickets are just $99
rankingacademy.co.uk/local-s…
Chris Barnard retweeted
Excited to announce that I'll be helping to emcee @rankingacademy's 1st Virtual Local Search Summit!
No complex jargon. Just actionable steps you can use right away.
📷 When: 6/3/2026, 9am-5pm ET!
📷 Tix just $99: rankingacademy.co.uk/local-s…
#localseo #localu #rankingacademy
Chris Barnard retweeted
Stop guessing why your competitors are outranking you. 📍
Join us & @RankingAcademy for the Local Search Summit 2026!
✅ No fluff. ✅ No jargon. ✅ Just actionable tactics.
🗓️ June 3, 2026 💰 Tickets: $99
Don't get left off the map. Grab a seat here: rankingacademy.co.uk/local-s…
