“Affiliate’s influence is beyond a singular channel,” says CJ’s Beth Lawrence, speaking at @PILiveShow on The Channel of Channels: #AffiliateMarketing Driving ROI Throughout the Marketing Mix

“This online travel agent wanted to incentivise profitable customer journeys. They tried many channels, but only affiliate saw success,” says CJ’s Beth Lawrence, speaking at @PILiveShow on The Channel of Channels: #AffiliateMarketing Driving ROI Throughout the Marketing Mix

“Affiliate enhances and increases vital metrics across the customer journey,” says CJ’s Beth Lawrence, speaking at @PILiveShow on The Channel of Channels: #AffiliateMarketing Driving ROI Throughout the Marketing Mix

“When there’s an affiliate touchpoint, there’s a 92% higher conversion rate,” says CJ’s Gaurav Arora, speaking at @PILiveShow on The Channel of Channels: #AffiliateMarketing Driving ROI Throughout the Marketing Mix

“Affiliate works alongside and complements other channels… a high bounce rate can be countered by tech partners, for example,” says CJ’s Gaurav Arora, speaking at @PILiveShow on The Channel of Channels: #AffiliateMarketing Driving ROI Throughout the Marketing Mix

“Affiliate has a role in the outcomes for all other channels. We’re not against them, we’re with them,” says CJ’s Gaurav Arora, speaking at @PILiveShow on The Channel of Channels: #AffiliateMarketing Driving ROI Throughout the Marketing Mix

“We can’t always plan & we can’t always predict consumer behaviour. First party data & the capabilities to extract meaningful conclusions from it are vital,” says CJ’s Ben Fisher, speaking at @PILiveShow’s panel: How to Build an Omnichannel Strategy for a Smooth Customer Journey

“Affiliate is more diversified, which means collaboration is needed in order to improve the customer journey,” says @performics’ Mani Jonsson, speaking at @PILiveShow’s panel: How to Build an Omnichannel Strategy for a Smooth Customer Journey

“Omnichannel customer loyalty programmes are a great way to enhance first party data and improve omnichannel customer journeys,” says @HEINEKENCorp’s Emily Mennie, speaking at @PILiveShow’s panel: How to Build an Omnichannel Strategy for a Smooth Customer Journey

“The elephant in the room when considering a smooth customer journey are the consent pop-ups - they create a jolted customer journey,” says CJ’s Ben Fisher, speaking at @PILiveShow’s panel: How to Build an Omnichannel Strategy for a Smooth Customer Journey

“Education is key. Networks can help with internal education at your business, highlighting the value and unique attributes of affiliate,” says Linda O’Connell, CJ’s SVP for UK & Ireland, speaking at @PILiveShow in London on The State of the #Affiliate Industry

“We know affiliate delivers high returns, we n on own affiliate drives sales. So, what is stopping more investment in affiliate?” says Linda O’Connell, CJ’s SVP for UK & Ireland, speaking at @PILiveShow in London on The State of the #Affiliate Industry

“Affiliate is proven to deliver high ROI,” says Linda O’Connell, CJ’s SVP for UK & Ireland, speaking at @PILiveShow in London on The State of the #Affiliate Industry

"Advertisers rely more on #AffiliateMarketing during recessionary periods... meanwhile, consumers seek out value, meaning more reliance on publishers," says Kate Knight, CJ's Group Director for Publisher Development in EMEA, speaking to @PerformanceIN performancein.com/news/2022/…

We're nominated for the Publishers' Choice of Network in the Performance Marketing Awards! If you're a publisher with CJ, please do consider voting for us here: bit.ly/3JwQRsv Voting closes at midnight tonight in the UK. #PMA22 #PerformanceMarketing #AffiliateMarketing

“Consumers are at the heart of it all and everything we do,”says Linda O’Connell, CJ’s SVP UK & IRE, speaking at #AffiliateHuddle2022 #AffiliateHuddle

“There’s so much innovation in #affiliatemarketing… innovation could potentially be providing a seamless UX while adhering to the various evolutions in privacy,”says Lizzy Mackay, Snr Publisher Development Manager at CJ, speaking at #AffiliateHuddle2022 #AffiliateHuddle

“At Brand Alley, we’re not on TikTok because our customer is not there right now. That doesn’t mean it won’t change in the future,”says Michelle Hurney, Marketing Specialist @BrandAlleyUK, speaking at #AffiliateHuddle2022 #AffiliateHuddle