
Full stack web developer, currently using React/Apollo/Next.js/Prisma. Principle Eng @Shopify
Campbell, CA
Joined September 2017
- Tweets169
- Following438
- Followers79
- Likes215
Craig B. retweeted
All the right people are excited about this one. Beautiful idea.
Craig B. retweeted
OK, well. I ran /autoresearch on the the liquid codebase.
53% faster combined parse+render time, 61% fewer object allocations.
This is probably somewhat overfit, but there are absolutely amazing ideas in this.
Craig B. retweeted
This is how you do it
I bought a football club couple months ago. I took on their merchandising. Of course I switched to Shopify. This is how my phone looks on matchday now.
We made 50% of last year’s sales in our first 3 games. Of course I had “buy 2, get 1 free” bundle offer set up 😎
And we haven’t launched our online store yet!
Craig B. retweeted
Love that we’ve brought more merchant visibility in their apps because you should know what is happening with your store and your data.
Today, we're starting to give merchants more visibility into what their apps are doing: API activity, data privacy details, and permission history, all in Settings > Apps. Details for developers: community.shopify.dev/t/merc…
Craig B. retweeted
qmd 2.0 is out. You can now use it in as a library with stable interface. Much easier to integrate. And all the other interfaces (cli, mcp, http) are now implemented in terms of that library, so that make the whole thing simpler.
Craig B. retweeted
Sidekick is your AI Co-founder that's always there for you, no matter where you are. Vibe entrepreneurship on the go!
What @MrBeast said.
Sidekick changes entrepreneurship. It understands your store, @Shopify, and commerce at scale.
An AI cofounder in your pocket. Data, growth, ops. And everything else you need to run a business. Personalized.
With voice mode, you run your business from your phone. Decisions in seconds. Scale in weeks. Powered by 20 years of Shopify intelligence.
Only we could build this.
Craig B. retweeted
it's going ok
Shopify’s Q4 2025 earnings are out.
The headlines:
→ We now power more than 14% of the US ecommerce market
→ GMV is up 29% to $378B
→ Revenue is up 30% to $11.5B
→ Free cash flow exceeded $2B
→ Q4 was our first quarter above $3B in revenue
But 2025 wasn’t just about growth, it was about building for what’s next.
AI is changing how people shop. Merchants are racing to meet it. And we plan to keep powering them.
Watch the video for more.
I wanted to see the current state of the video generation models so I challenged myself to make an #AbsoluteWonderWoman fake trailer, I wanted something that wasn't the typical just walking at the camera, shot for shot for the first issue. youtu.be/6h7xOIP7Qbs
Craig B. retweeted
We've been part of the @Shopify partner community for almost 10 years now
First by building our own brands, then by building apps for the App Store, and then as an agency helping brands of all shapes and sizes succeed
One of the common denominators in all of these moments has been how supportive and involved Shopify has been with us, all with the common goal of making the experience great for merchants and for us as partners
Taking feedback, acting quick, teaching us, collaborating together, and solving problems
Excited for this relentless focus on making it the best partner ecosystem out there
LFG @atleeclark, @harleyf, and team
Good discussion in the comments.
Craig B. retweeted
So many people don’t understand what pixels really do. When someone asks for a list and identities of your customers, promising “optimization,” and then sends no traffic in return, you know which side they’re on.
Craig B. retweeted
Shopify is always on the merchants’ side. We are starting to roll out an improvement, protecting them from data leakage.
Craig B. retweeted
The problem with having lunch at @cursor_ai isn’t that you have to take off your shoes — although you do
It’s that most folks are very smart AND born after 2000 🤯
Craig B. retweeted
This seems correct. With massive implications.
Agency > Intelligence
I had this intuitively wrong for decades, I think due to a pervasive cultural veneration of intelligence, various entertainment/media, obsession with IQ etc. Agency is significantly more powerful and significantly more scarce. Are you hiring for agency? Are we educating for agency? Are you acting as if you had 10X agency?
Grok explanation is ~close:
“Agency, as a personality trait, refers to an individual's capacity to take initiative, make decisions, and exert control over their actions and environment. It’s about being proactive rather than reactive—someone with high agency doesn’t just let life happen to them; they shape it. Think of it as a blend of self-efficacy, determination, and a sense of ownership over one’s path.
People with strong agency tend to set goals and pursue them with confidence, even in the face of obstacles. They’re the type to say, “I’ll figure it out,” and then actually do it. On the flip side, someone low in agency might feel more like a passenger in their own life, waiting for external forces—like luck, other people, or circumstances—to dictate what happens next.
It’s not quite the same as assertiveness or ambition, though it can overlap. Agency is quieter, more internal—it’s the belief that you *can* act, paired with the will to follow through. Psychologists often tie it to concepts like locus of control: high-agency folks lean toward an internal locus, feeling they steer their fate, while low-agency folks might lean external, seeing life as something that happens *to* them.”
Craig B. retweeted
Had a great chat with @AnthropicAI and @Google about how @Shopify and Sidekick leverage the GCP platform and Claude models. claude.com/customers/shopify





















