Google doesn’t label AI Mode queries in Search Console, but they leave a trace: people reply to an AI, and the reply gets logged as a search: @jwbobbink classified every query of 155 sites over 16 months to see how often that happens, and how fast it’s growing 👇 Here are key insights: * Replies typed at an AI are now normal. Bare replies such as “yes”, “ja” or “yes please” showed up as searches on 94 of the 155 sites. Per million impressions they grew from 5.6 to 116: 21 times as many in 16 months. * German speakers say please to an AI, Indonesian speakers don’t. Three in four German yes-replies come with “bitte” or “gerne” (“ja bitte” on 52 sites). Dutch speakers add “graag” two times in three, English speakers say “yes please” 40% of the time, and Indonesian speakers never do. * Follow-up questions are rising from a small base. Queries like “what about salary” are still rare, but they grew 39x over the window, most of it after May 2026. * The typical site sees seven times more AI-shaped queries. The median site’s AI-shaped share of impressions went from 0.032% to 0.22%. Across all impressions pooled the share fell, because a few very large sites carry most of the volume. * AI-shaped queries rarely get clicked. Their click-through rate was 2.9%, against 35.6% for all queries pooled. * It’s still small. AI-shaped queries were 0.13% of all impressions. The growth is the story, not the size. More: gscwizard.com/learn/research…

What an amazing time speaking, sharing and learning the last few days at #searchseoul 👏 huge congrats to @ByRaquelG and Michaela for such an inspiring and successful conference - it has been truly special! 🤩🙏

🚨 Google just announced what it calls the biggest upgrade to the Search box in more than 25 years 👇 A new AI-powered Search box is designed to go beyond keywords and autocomplete. According to Google, it will: ✅ Dynamically expand so users can describe what they need in more detail ✅ Suggest better ways to formulate questions, beyond traditional autocomplete ✅ Support multimodal inputs, including text, images, files, videos, and Chrome tabs ✅ Let users continue from AI Overviews into AI Mode with follow-up questions ✅ Preserve context as users explore more deeply ✅ Still provide a range of Search results, according to Google This is starting to roll out today in countries and languages where AI Mode is available. Google also announced that AI Mode is now using Gemini 3.5 Flash globally as its default model. Let's see how this impacts users search behavior, journey and ultimately, outcome towards sites. Read announcement: blog.google/products-and-pla…

🤖 Google has specified in its documentation that its crawl limit for HTML and supported text-based files is 2MB: Check if your HTML content is being cut off, with this free and handy validator by @CharlesMigaud 👇 Take a look: 2mo.charles-migaud.fr/?lang=…