We’ve sent 7 emails from 2 different accounts and left 4 voicemails over the last month with zero response. Let’s show some customer service for your paying customers please. A reply would be greatly appreciated. @ReadyWarn

It’s evident we need to have this chat. In the year of 2026, personal responsibility, accountability, and common sense are still lacking in many, and it almost feels like it’s getting worse. Thankfully, for many of you that already follow us, this information is not really directed at you. Still, many people in the state of Michigan are still relying on improper alerting technology, or just choosing not to care, then being “fake” surprised when a storm rolls in while putting the blame on someone else. We are sick of it, and we aren’t holding back this morning. We couldn’t tell you just how many videos we’ve seen from the public beaches on Lake Michigan at this point from Friday that all have a caption that says, “so much for clear skies in the forecast”, “it came out of nowhere”, “my weather app said…”, or “we never had any warning”, among other similarly worded phrases. Even those on inland lakes or dealing with unrelated activities outside of the water were posting similar captions. Enough. All of these statements are incorrect. From a forensics standpoint, severe weather was on the radar for Friday dating back to the start of the week. Our Tuesday 7-day forecast mentioned storms. CSU learning model data and SWO’s were posted on Wednesday, continued into Thursday, and a final call severe weather outlook (SWO) was posted on Friday morning, which denoted a level 3 of 6 (medium risk) from us here at Michigan Storm Chasers, with damaging winds the main threat. Even if you don’t get your forecasts from us, national and local media outlets also highlighted the threat for severe weather on Friday. Into the afternoon, a severe thunderstorm watch was issued at 2:34 pm EDT for ALL southern Michigan counties. Our first severe thunderstorm warnings (which had the considerable tag on them for 70 mph winds) for the lakeshore counties were issued at 3:15 pm EDT and 3:25 pm EDT, with storms arriving onshore as early as 3:40 pm EDT in St. Joseph and Saugatuck. Even if you missed all of these forecasts and early warning signs, the ominous shelf cloud rolling over Lake Michigan 30 minutes prior should’ve been your sign to seek out weather information and/or head back to the vehicle. For our Lake Michigan beach goers from first watch to storm arrival, that’s just over an hour of heads up. People further inland (with the severe thunderstorm watch) saw upwards of 2-5 hours of lead time. Instead, we got a scenario where thousands of people got sandblasted, and narrowly impaled by flying umbrellas. Afterward, beach staff had the responsibility of cleaning up dozens of dumpsters worth of canopies and other beach equipment that was abandoned by all the people who were weather complacent. There are truthfully no excuses. You are blessed to be in a state where you have us watching over the radar like a hawk 365 days a year, and haven’t missed covering a single severe weather event dating back to 2023. Even if it isn’t us, there are dozens of incredible meteorologists around the state that provide timely information about severe weather chances each and every day. This is why during our livestreams we always reiterate to like and share, because everyone’s safety is important to us. When we hear about weather-related injuries or deaths that were 95% of the time easily avoidable, it pains us immensely. It’s another reason why we continue to educate on the ins and outs of severe weather all the time. At the same time, we can only reach so many people. The social media algorithm can only do so much without your help of spreading weather awareness provided by our team. It’s also summer, so sharing our page to those visiting from out of state is just as important.