International innovation strategy & business model design agency | Changing perspectives to create value beyond expectations.
Europe, Taiwan
Joined July 2011
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This is what design thinking does: It forces you to understand the problem before jumping to solutions.
Same methodology behind the Business Model Canvas. Same process we've used for 15 years.
Works just as well for AI.
Someone asked us last week:
"Why do you keep talking about design thinking? Isn't this about AI?"
Fair question. Here's why it matters 🧵
"Where to start" = Unclear business priorities
"Pilots didn't stick" = Built without validation
"Proving business value" = Started with tech instead of outcomes
The technology is rarely the blocker. It's the clarity.
Which one resonates with you?
Quick poll for anyone thinking about AI 👇
We've analyzed 50+ failed AI projects. The patterns are clear.
What's YOUR biggest challenge right now?
(Vote below, then read on)
100%Where to start
0%Pilots didn't stick
0%Proving business value
0%Budget constraints
1 votes • Final resultsLast month, a retail company wanted AI-powered recommendations.
"Our competitors have it. We need it too."
We interviewed their customers.
The real problem? Their value proposition was unclear. Customers couldn't tell what made them different.
Most companies pursuing AI are solving the wrong problem.
They ask: "How do we implement AI?"
When they should ask: "What problem are we trying to solve?"
Here's the $2M mistake we keep seeing 👇
We realized: we'd already been working on AI projects for the past year.
We just hadn't called them that.
Because we approached them the same way we approach everything—through our proven discovery process.
So we waited.
Kept working on what we do best: helping organizations innovate through better business models.
But something kept happening.
Clients asked us to help identify where AI made sense. Then another. Then another.
We've been debating for months: Should we launch an AI service?
Half the team said yes. The other half groaned.
Because honestly? Every consulting firm suddenly has an "AI offering."
Do we really want to be another one? 🧵
ALT Business professionals collaborating in modern office workspace with laptop and monitor displaying colorful data dashboard. Text overlay reads "AI Strategy & Prototyping - Turn AI hype into business value"
💡 Valideren is geen eindpunt. Het is het begin van betere keuzes.
In 4 stappen van aannames naar bewijs.
Stop met gokken. Start met testen.
📊 Maak je waardepropositie future-proof.
Kan de Delftse startup Elysian Aircraft binnen 8 jaar 90 passagiers elektrisch laten vliegen? Hun businesscase is verrassend sterk!
Hun vliegtuig met innovatieve batterijpakketten is 6x efficiënter dan traditionele brandstoffen. ⚡🛫 #SustainableAviation #FutureOfTravel
Podimo heeft 1 miljoen betalende luisteraars! 🎧 Tim de Gier vertelt hoe ze dit bereikten: exclusieve content, slimme aanbevelingen en strategische overnames. Van gratis naar premium - de audio-industrie verandert.
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