Drumroll…. 🥁 Building Relations has a new look! As our business evolves, we realised it’s time to make a change! Find out more about our rebrand and the reasons behind it in this latest blog by our Founding MD Rachel Colgan: building-relations.co.uk/tim…

Testing future homes at @energy_house2, @SalfordUni. @BarrattHomes & Bellway prototypes withstand extreme weather, aligning with an 80% carbon reduction goal. Technologies under evaluation could save homeowners £200-£2120 yearly. @Lees_Martina reports: loom.ly/ymIDGUg

This morning we reveal this year’s #SpotifyWrapped, showcasing some key figures and milestones for an extraordinary year at Building Relations. Watch our video to find out more about life at BR 👀 #spotifywrapped #wrapped #pr #pragency

UK Gov scraps legislation to change #NutrientPollution laws, impacting 100k new homes & allowing #housebuilders to reduce nutrient pollution from their sites. The Gov must now strike a balance between environmental concerns & the #HousingCrisis Read more: loom.ly/cphAvN4

.@Barrattplc Southern Counties appoints Alex Dowling as their Head of Sales and Marketing. With over 20 years of experience in the #NewHomes industry, Alex is ready to lead the way. Read about Alex’s journey and Barratt’s upcoming developments: loom.ly/7dA2cDU

The Labour Party conference held this month unveiled some major plans that could reshape the #UKHousing sector. Our key takeaways: boost in affordable housing, new towns, greater focus on net zero targets. Read our full blog: building-relations.co.uk/key… #LabourParty #GreenEnergy

We hope you enjoyed our mini-roundup, to read our full blog please visit: building-relations.co.uk/prc…

3️⃣ While times of uncertainty and difficulty can be challenging and uncomfortable for any PR, great communication can wield great power.

2️⃣ AI technology is a hugely exciting concept, however, its usage comes with consequences if not used efficiently. There is no replacement for human creativity.

1️⃣ We are living in an age of disinformation with data available at the simple click of a button. Bots account for 5% of online users but produce a staggering 30% of online content.

Hannah Smith, PR Account Manager, recently attended @PRCA_HQ's International Summit. As PR professionals, it's up to us to constantly develop and innovate our strategies to fit the media landscape and new technology. Some key takeaways from the event! 👇

Team BR is looking for a new office manager, based in Edinburgh. Must be organised, helpful and understanding of the ever changing pressures of busy PR agency life. #EdinburghJobs #PRAgency #PRJobs #OfficeManager Find out more here: building-relations.co.uk/wor…

As featured in @timesproperty this week, client @DavidWilsonHome's Southern Counties Deposit Unlock scheme is explained through case study Jason Turner. The scheme allows people to buy with just a 5% deposit and is opening up doors for home ownership. loom.ly/lfd_Oo8

Our #Sustainability AD, Natalie, shares her expertise on getting your business' #comms spot-on for #ESG following last week's #LREF23. Check out her insightful blog post to discover how you can align your messaging, avoiding #greenwashing & #greenhushing. loom.ly/G053bWk

We hope you enjoyed our roundup from this insightful conference. If you have any thoughts on how AI has helped you in your creative industry, please feel free to share below!

Now is the time for businesses and brands to get engaged with AI and reap its benefits – it can’t just be ignored as it is not going away!

AI is best applied using a variety of tools combined with human skills and knowledge.

AI can simplify tasks to create more time for applying our expertise and experience – but cannot be a substitute for more creative tasks such as copywriting or unique ideas generation.

At the conference, they heard from industry experts on a range of updates, issues and positives to AI in PR & Comms. They heard about how more has happened in the last 10 months with AI than in the last 10 to 20 years, so below are some key takeaways: