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We spent about $2,200 and got 1.5 million impressions.
The idea: put six women engineers through a full fashion shoot. Hair, makeup, stylist, the whole treatment. Nobody in architecture and engineering had ever done it.
But the fashion shoot wasn't what worked. At the luncheon where we pitched it, the CEO asked the women to tell their stories, and they were better than anything I'd have written. So we scrapped the plan and made it a video campaign instead.
The films that traveled furthest weren't the polished announcements. They were the ones with a real human sentence for a title. "I was told no 14 times." "My mom is an engineer."
People don't click a corporate holiday post. They click a person.
Use AI to strip the time out of the nonhuman parts of your business so you have more room to elevate the human part. Not to replace it. To free yourself to invest in it. As everything else gets generated into sameness, a true human story becomes the rarest thing a brand can offer.
Full breakdown, all six stories and the numbers: bryanjnoel.com/writing/women…
Main post:
Your org chart says you manage 7 people.
You don't. You manage 7, plus the 3 accounts you never really handed off, plus the design reviews you still sit in, plus the 2 directors whose work you quietly redo, plus their whole teams, because the second you manage a director at the task level you inherit everyone under them.
Count it that way and it's not 7. It's closer to 40.
That gap between your org chart and what you're actually carrying is your shadow org. It's where culture quietly breaks. Not because anyone did anything wrong. Because you crossed a threshold you can't see, and the company pays for it in symptoms nobody traces back to the source. Decisions get relitigated. Your team stops fully owning things. Good people get tired in a way they can't explain.
The tell isn't in a report. It's in your next leadership meeting. Notice how much of it is you talking.
The more I talk, the less I say. Every point you make in that room is a decision you just pulled back onto yourself. The leaders who've actually let go of the shadow org are usually the quietest people in their own meeting. The talking isn't the leadership. The restraint is.
Wrote the whole thing out, including the Hackman math on why the load grows exponentially and the two structures that actually pull it back: bryanjnoel.com/writing/the-1…
“Sir, I must tell you that I refuse to obey your order.” Captain Staros linkedin.com/posts/bryanjnoe…
Music is culture—and culture drives customer behavior.
💰 Goldman Sachs just raised their music industry CAGR.
📈 Money is shifting from hype to infrastructure (finally).
🚀 7M artists upload 150K+ songs/day—but where are the tools to scale their business?
Trump Signs Executive Order to Create U.S. Sovereign Wealth Fund, Eyes TikTok Acquisition- Trump says, “I have the right to do that." Do you agree with a government owned social platform?
Spotify posts $1.5B EBIT with 263M subscribers and competitor Apple Music reporting 93M. According to CNET, Spotify is winning with its social features, personalized playlists, and freemium model and wide range of content.
Triller raises $50M in funding with KCP Holdings Ltd. being the lead investor. CEO Wing Fai Ng “At Triller, we’re not just building a platform — we’re leading a movement."
This shit is wild.
I met @freddyjenkins at the park the other day. He is amazing. I invited him to the jam shed🤞🤞🤞🤞.
bryan noel retweeted
As an MIT PhD in Biological Engineering who studies & does research nearly every day on the Immune System, the #coronavirus fear mongering by the Deep State will go down in history as one of the biggest fraud to manipulate economies, suppress dissent, & push MANDATED Medicine!
Mercy Hill Church live streaming from the bro shed tomorrow morning😆😆😆. ift.tt/2Wawg8p
#dreamretreatfeb2019 crew. I miss this crowd already. @adreamretreat ift.tt/3cjlpPd
My wife and her emotional support dog. Yep🤷♂️🤷♂️🤷♂️ ift.tt/2G48uBw
What an amazing turn out for the 2019 Buddy Walk to bring #downsyndrome awareness this month!!! Thank you to everyone who came out for #dexandgustaketheworld ift.tt/2ID7VjR











