Welcoming the newest CAI members: Universal Music Group (@UMG), Stability AI (@StabilityAI) and Spawning AI (@spawning_)! An open community, flexible technology and provenance are core to the CAI’s mission. We're celebrating more than 1,000 community members and our newest collaborators committed to the promotion and adoption of the industry standard for content authenticity. Join us ➡️ contentauthenticity.org/memb…

The CAI is reaching a new level of transparency with the integration of Adobe Firefly to Google Bard. 🧵 Assets created with Firefly, including those made via Bard, will automatically include Content Credentials, digital "nutritional labels” to help us experience context together. Learn more news.adobe.com/news/news-det…

The CAI's Content Credentials brings transparency to #AdobeFirefly and @Photoshop, empowering us to experience content and context together. See how digital storyteller Hallease Narvaez uses Firefly and Ps to create a YouTube thumbnail while getting credit for her work and showing the creative process with tamper-evident attribution. ✨WATCH youtu.be/UwBaPWYhHRg

📣 Calling all creators. Authentic storytelling and attribution are more important than ever. Join us for a livestream on Content Credentials in @Photoshop, bringing easy access to the open standard for content authenticity. Wed March 8, 1pm EST ➡️ adobe.ly/cai-content-credent…

As we wrap up a busy month, here's a quick look back on the progress we've made with the CAI community. Find resources to get started and connect--whether you're a creator looking to preserve attribution or developer building with our open-source tools bit.ly/3U4xQ6l

CAI lead for user experience design, @pia___b, takes us through the Content Credentials workflow in Photoshop during #AdobeMAX. Get started in @Photoshop > Preferences > History & Content Credentials > Enable for new and saved documents with Content Credentials

"Adding #provenance & attribution is a powerful solution to some of the modern challenges we face today. In a world of social media and misinformation, Content Credentials can help us determine who made what, how it was made, and whether it can be trusted." @scottbelsky #AdobeMAX

We’re in-person(!) at #AdobeMAX where the opening keynote is about to kick off at this year’s hybrid creativity conference. The Content Authenticity Initiative and our partners can’t wait to share exciting new developments in #provenance technology and community news. Stay tuned!

What is provenance? [thread] 1/ Defined as origin or source by Merriam-Webster. Provenance refers to the facts about the origins of a piece of digital content—where it came from and what happened to it along the way.

We'll have something in common with @steveaoki next week: speaking at @adobemax! This year's hybrid creativity conference feature a diverse group of creative visionaries, design heroes, trendsetters, and out-of-the box thinkers. 📍Join us: adobe.ly/3CVHzpQ

We should talk, @JimCameron. Critical thinking, yes, but also provenance and attribution tools with clear trust models. bbc.com/news/av/technology-6…

CAI (@BrightwellKate + @slyon66) and #C2PA (@laura_ellis of @BBC) presented to @APPGMedia on the urgency of implementing provenance and attribution solutions within digital content. Click through for more + to watch the recording: contentauthenticity.org/blog…