All things social media, culture + news. Previously @Scholastic, @ClintonFdn, @HealthierGen, @BravoWWHL, + @RachaelRayShow. Opinions are my own.
Joined February 2009
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- Following1K
- Followers531
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The power of community and social media listening⬇️
Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire
Including her Stanley cup - still in tact and with ice in it!!!
The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car.
This company will now get likely 1B earned media impressions and positive brand awareness + knowledge of the quality of their product through this one quick response and 30 second video.
1. Listen to your social team
2. Moved fast
3. Care about your audience
Great marketing move, Stanley!!!
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The silver lining in #tech and #socialmedia layoffs: new start ups and social platforms from brilliant minds🔥
#Spill fam - some updates for you: we have deployed our first alpha build to TestFlight on iOS

We are now conducting tests with small groups and, if all goes well, we’ll begin sending invites to the waitlist not long after.
More in the 🧵 below
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Some really great insights on LinkedIn growth. Engaging and building your community is 🔑
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Bridget Benjamin retweeted
To our fans, who were undefeated this season – your passion, dedication, and support is unmatched. Thank you.
#ItsAPhillyThing
It’s impossible to keep up with every social media algorithm change or update, but Matt’s WhatsApp community makes it a heck of a lot easier🔥
My Geekout News Alerts Channel on WhatsApp is now at 2,600+ members!
Be the first to know about
- New Platform Features
- Platform Outages e.g. #InstagramDown
- Geekout Exclusive Tips!
⚠️ WhatsApp sets a limit of 5,000 members
Request to join ASAP chat.whatsapp.com/Hcr5Z0QEfV…
Bridget Benjamin retweeted
The thoughts and prayers of all of Bills Mafia are supporting you, Damar. 🙏
Signed up, ready to spill🫖
#Spill fam-
wow. what an incredible four days. our dream goal was to have 50,000 people on our waitlist by late Jan.
we're already at 41,000+ AFTER FOUR DAYS (y'all keep breaking our lil signup page btw)
thank you, truly. below are answers to some FAQ's we're seeing 🧵
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I’d also add this in the surprising social media findings: “A third of adults who use TikTok say they regularly get news there, up from 22% two years ago.”
Some of Pew's most striking findings:
- 41% of Americans say they don't use cash in a typical week of purchases
- More adult TikTok users in the US are getting news on the platform
- Nearly half of US teens say they use the internet "almost constantly"
pewresearch.org/fact-tank/20…
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Love this! And to add– this simple framework helps guide everything else. If you have multiple internal stakeholders you need to appease and build consensus between teams, you can always come back to this guide to make decisions and negotiations. It holds everyone accountable🙌
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There's some real strategic advice here for answering the "should my company leave Twitter?" question.
💡Is Twitter where your customers, creators, + employees are?
💡Are you seeing a significant drop in performance? No? Stay the course. Yes and seeing an issue? Peace✌️
Twitter’s an absolute mess right now because Elon is Eloning, leaving brands with two huge questions:
1. should you stop Twitter content?
2. should you stop Twitter advertising?
I wrote down some thoughts:
marketingbrew.com/future-soc…
Bridget Benjamin retweeted
We talked to the boss. 488 Retweets and we'll keep #Schwarberfest going. 🔥🔥🔥