President/Chief Growth Officer at Klick Health; former McKinsey Senior Partner; specialist in healthcare marketing, sailing and uninformed soccer commentary.
Joined July 2012
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Brian Fox retweeted
I just finished this new POV (with @Brian_C_Fox) on how AI is transforming life science commercialization today (not some vague "future").
It’s comprehensive and grounded in hard data and in-market case studies—not fluff, just proven use cases driving pharma sales and marketing results now.
There’s a forward-looking lens, too, but the emphasis is on practical starting points for life sciences teams figuring out their AI-enabled commercialization path.
If you work in this space, check it out, and reach out with any questions or comments. I could talk about this stuff all day (and often do).
Pharma isn’t waiting for AI to prove itself—it’s already delivering results. Our latest POV covers 6 proven AI use cases, from streamlining compliance reviews to powering dynamic rep training simulations and uncovering new market insights.
You’ll see how leading life sciences teams combine AI + human expertise at scale while also prepping for next-gen agentic AI. Ready for real-world applications that set you apart? This is your resource.
👉bit.ly/3WtnroF
Brian Fox retweeted
POV: you are a pharma marketer. Do you know how to implement generative AI into your workflow? @klickhealth
idx.klick.com/articles/gener…
