@BrianClark

Working on Further and Leading Expert. Former projects acquired: Copyblogger, Rainmaker Platform, StudioPress.

 Boulder
further.net
Joined October 2006
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582Media
The Force that Powers Persuasive Content (And 3 Ways to Intensify It) tinyurl.com/2fxx5nxx by @BrianClark via Further | #entrepreneur #content #persuasion
The Force that Powers Persuasive Content (And 3 Ways to Intensify It) https://tinyurl.com/2fxx5nxx by @BrianClark via Further | #entrepreneur #content #persuasion

ALT The Force that Powers Persuasive Content (And 3 Ways to Intensify It) https://tinyurl.com/2fxx5nxx by @BrianClark via Further | #entrepreneur #content #persuasion

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"Creating compelling content can (and should) be fun. All you have to do is pay attention and spot the connections, whenever and wherever they may come." ~@BrianClark tinyurl.com/285zayb4 via Further | #content #entrepreneur #mindset

The Content Crossroads: Supernatural Success at the Intersection of Ideas

The best content often comes from seeing connections between seemingly unrelated topics.

news.further.net
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Seeing “people who look like me” is also crucial when reframing the perception of marginalized groups. We’ve seen efforts in recent years to increase positive visibility for various groups, so it makes sense that the same effort is now being made when it comes to older adults.
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Plus, the actuarial tables at the time said that even if you did make it, you’d only collect for about 12 years, tops. Nowadays, more people reach the age of 65 than ever before. And if you do make it that far, you will likely keep going for another 20 years or more.
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That effectively pushes the outer edge of what we’ve historically called “midlife” to around 75. And this is without any of the medical advances we’ll likely see in the next 10 to 20 years that will extend not only lifespan but healthspan.
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From a marketing standpoint, that won't mean much if those older people don't spend money. The assumption has been that they don't, all thanks to the idea of retirement at age 65.
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Our modern idea of retirement was created by marketers based on a temporary set of circumstances that hasn’t existed in over four decades – and yet the popular conception persists.
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People age fifty and over already account for more than half of consumer spending in the United States and 83 percent of household wealth, with both numbers expected to increase significantly.
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Within a decade, the largest economic group will be the population above age sixty, which will give rise to the “gray market”—the largest consumer bloc of all. By 2050, one in six people worldwide will be over 65, one in four in Europe and North America.
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Brian Clark retweeted
Paul Ford@ftrain29 May 2020
Web nerds in 2005: You know, blogs are great, you hear so many voices you can't hear elsewhere. But we should get rid of the comments, they're awful. Social media: Got it, get rid of blogs, leave comments section.
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