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Brett Scales

@BrettScale0

Consumer Brand Incubator

 Los Angeles, CA
Joined May 2020
  • Tweets369
  • Following303
  • Followers1.4K
132Media
Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)Photo by Brett Scales (@BrettScale0)
99% of DTC brands fail because their products are like 99% of other products. Winner takes all.
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The dumpster fire of people selling courses on social media is actually insane.
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🌊 Someone check in on the dude that quit his job and is sailing to Hawaii
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You got TRICKED into tipping. You tip because the iPad screen makes you feel guilty. Not because you want to. The pre-set tip amounts are designed to make you tip. And the "No Tip" button is designed to make you feel guilty when pressed. So next time the iPad swivels around for you to tip, remember it's design.
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"The automated buttons on the screen can provided tipping options of 15%, 20%, 30%, or no tip. Flipping the screen with the automated tip button can increase tips by 50%" Source: Magaziner, R. (2022). Tipping Etiquette and Modern Payment Systems. Pacific Business Review International, 14(7), 49–55.
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There is nowhere to hide. We truly don't understand what's coming. AI is on the brink of deleting so many jobs there will be protests in the streets. The only hedge is betting on AI through stocks.
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Being a permanent bear gets you punished over and over again. Optimism wins.
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Record ~$6 TRILLION are in T-Bills. When rates come down, that money is will seek higher returns elsewhere (assets).
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Uber drivers: you should consider your next career move. Waymo fleet expanding.
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California crisis: 3,000 restaurants closed in 2024 with only 1,000 opening. Another canary in the coal mine.
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Jeff Bezos: "I like to putter in the morning. I like to read the newspaper, I like to have coffee, I like to have breakfast with my kids" Course Guru: "I wake up 2am, put a banana on my face, then dunk my head in spring water"
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Ferrari makes $115,000 for every car they sell. "If you want luxury margins, sell a luxury product"
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Reddit is gone? Explain why the #1 upvoted post of all time in NBA champions Boston Celtics subreddit is about banning X… same with the Liverpool soccer subreddit. See below, Championship threads have less upvotes.
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Image from Brett Scales (@BrettScale0)
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This is the America people remember and love. 🇺🇸
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Are we cooked in 2025? TikTok is now back after being banned for only hours. Meanwhile $trump coin launched days for inauguration. And fires still in LA
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Los Angeles Mayor Bass needs to resign. This community pays $50k+ in property tax and 50% of their income to the government. What do they get? Inadequate Fire Resources, No water, and here's the kicker... their Mayor taking a trip to Africa for political brownie points.
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Those complaining about tariffs have never run a company in USA.
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Foreign companies are flooding the U.S. market, shipping billions in products without paying a dime in sales or customs tax. Meanwhile, try sending a package to the UK or Australia. You face a mountain of fees. Why the double standard?
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