The purpose of a meeting isn't to discover, discuss, and decide. Discovery and decisions should happen before and after. The only thing that belongs in a meeting is the discussion. Everything else is wasted time with too many people in the room.

The best product ideas are already happening awkwardly. Look for users: •Hacking together solutions •Using tools in weird ways •Copy-pasting their way to a goal If they’re working hard to get value, they’re handing you a roadmap.

Before you build the “full” thing, prove the first thing works. Most product ideas fail because we try to validate 5 things at once. - Validate 1 core behavior - If true, move to the next - Repeat High-confidence product building doesn’t look like an MVP you’re 50% sure about.

If you’re building too much for yourself, you’re just doing an art project. If you’re building too much for the market, you’re just making a commodity. Balance is key.

This is the biggest, worst-kept secret of monetization UX. Ask, ask, and ask again. If you only ask users to pay once, you leave money on the table.

Which story sells better? Option 1: Access a real-time dashboard to filter data and generate reports. Option 2: Use our data to know when to sell your house. Focusing on solving problems makes marketing stories much simpler and more compelling.

By focusing solely on solutions, you run the risk of falling victim to what Josh Wexler calls solution sickness. Solution sickness is all about fixating on a solution and ignoring any alternative ways of solving a problem.

Legendary repeat founder Jyoti Bansal (AppDynamics - $3.7B acquisition by Cisco, Harness, Traceable) recently shared mistakes he made as an early-stage founder: linkedin.com/feed/update/urn…

Revenue is an outcome of successful monetization, not a KPI.

When you focus on retention, check if the following applies to your users: 1. The product gets better the more they use it 2. They have more to lose by leaving it

Users are great at expressing their pain points. They are (almost all) terrible at defining products to alleviate the pain. Talk to them. Understand their pains. Build features to eliminate the pains. Defining the solutions is the job.

Continuous discovery is about building continuous feedback loops. Unlike physical products, digital products are never done. They are continually evolving to meet ever-changing customer needs.