The first platform that combines Brand, Digital, & Knowledge Asset Management, and AI with a CMS to build a beautiful on-brand shareable toolkit #brandkit
Auckland, New Zealand
Joined January 2014
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Whoa @Quora are pretty keen. Responded to a promotion for their promoted answers and received dozens of the exact same email. Problems in the marketing machine I guess.
We're already trialling, and just off a demo with Sara and Geo @ChartMogul and wow! Their bundled CRM is comprehensive, and the integration with their SaaS metrics and @Xero financials is stellar. Best thing - the pricing is very reasonable considering the value offered. We're in. Check it out: chartmogul.com/crm/
'Cultural Imprint' - Definition: the pre-existing associations audiences already hold about a place, built from films, food, travel stories, books, TV, historical events, and iconic landmarks or companies — formed before any marketing activity ever touches them.
AI becomes a civilisation-scale version of it, and the core takeaway is that places must actively feed their Cultural Imprint into AI or AI will define it for them inaccurately.
#placebrand #destinationmarketing #place_brand #destination_marketing #city_brand #cultural_imprint
You didn't fall for Paris because of an ad. You fell for it because of a book, a dish, a film — years before anyone tried to sell it to you.
We call that a place's Cultural Imprint. New piece on how it works, and why the "new world" has to build one on purpose: brandkit.com/asset-page/8808…
Check out my latest article: The Rise of the Pre-Purchase Relationship: Why Your Brand's Best Work Happens Before Anyone Buys (or Visits)
brandkit.com/asset-page/8780…
Some thoughts on the web design process: Why Figma (and other design tools) Is Making Your Website Fat
linkedin.com/pulse/why-figma… via @LinkedIn
Ninja launches coffee machine in central Sydney with a coffeee experience - and queue around the building (approx 20mins). Fun. $1.67 coffees inside apparently.
Came across the @zapier brand guidelines page at brand.zapier.com today. It started well, looks cool - but what a disaster of form over function. Logos and Icons are easy to download via the Google Drive, but the linked #Figma fails for me, the Brand Guidelines PDF just has a circular link back to site and the same Figma link. Zapier team -we love you, but you could do better.
#zapier #brandguidelines #brand
Meet us in Sydney. Brandkit is attending and sponsoring the DAM Sydney 2025 conference. Meet us on November 6th in Sydney at the Sydney Hilton.
To get $100 off your conference ticket visit: brandkit.com/asset-page/7894…
How DAM powers modern marketing (without the chaos) (Credit: Brandkit)
brandkit.com/asset-page/7883…
#BrandManagement #DigitalAssetManagement #MediaAssetManagement #DAMSoftware #DigitalAssetManagementSoftware
Love this photo of Joe with Frisky the cat (Credit: Joe Bloggs Photographer) happy.brandkitapp.com/asset-…
#Cat #Winter #Nature #Outdoors #Animal #People #Pet #yellow #Man #Adventure #Hiking #Happy #Smiling #Backpack #Outdoor #Orange #Brown #Snow #Autumn #Trees #Foliage #Beanie #Black #White #Daylight #Walking #Leaves #Cold #Woodlands #Friendly #Bond #Cream #Hat #Exploration #Scenic #Joy #Colorful #Feline #Companionship #Forest #BlackCat #Fall #HikingTrail #Plaid #BlackandWhiteCat #BeigeHat #FlannelShirt #YellowLeaves #PeoplewiththeirCats via @BrandkitApp
Love this awesome new #agritech hero video from @theNZstory. Find it in the NZ Story Tookit: toolkit.nzstory.govt.nz/asse…
#Brandkit #NewZealand #agritech
The Share button now splits Shares (recipients must login) and Transfers (no login required to download from a Transfer) more clearly. We've also added a new Copy Link option.
Learn more:
brandkit.com/asset-page/7643…
#DAM #file-transfers #Brandkit
