Branded Royal™

This jacket is made from multiple different denims. Vintage shops. Preloved stores. Donations. Rebuilt by hand in Dublin. It walked a runway last night. One of a kind.

Sourced from preloved shops. Deconstructed by hand. Now ReMade in Ireland into something that didn’t exist before. Not restored. Not altered. ReMade. Every piece is one of a kind because the material it came from was one of a kind.

Before anything is ReMade, it’s taken apart completely. By hand. Every seam. Every panel. We don’t alter garments, we deconstruct them. Because rebuilding properly means understanding exactly how something was originally built.

We don’t buy new materials. We source from preloved shops and donations searching for garments with the foundation to become something better. #BrandedRoyal #UpcycledFashion

We don’t alter. We deconstruct. Found it at a flea market. Broke it down completely. Rebuilt it from the inside out for one person specifically. This is Tolu’s jacket. What would it mean to own something made for you? #BrandedRoyal #ReMadeInIreland

Coleman makes the case for thrifting over buying new. Better quality. Lower cost. Smaller footprint. Hard to argue with.

D'Angelo in Branded Royal™ upcycled pieces. Not a photoshoot. Just someone wearing something made from what someone else threw away. Does it hit different knowing where it came from?

We asked D'Angelo why he said yes to Thrift & Talk. His answer gets at why this series works. What would make you want to be a guest?

Bekah told us what actually inspired her to start thrifting. It's not what most people expect. What inspired you or what's your honest reason for not starting yet?

Thrifting for Paddy's Day at Bohemia Flea Market in Dublin. Why buy new for one day when the best finds already exist? Green doesn't have to mean plastic shamrocks. Do you thrift for occasions?

Does originality still exist in fashion? In a world of micro-trends and fast fashion dupes, it's a harder question than it sounds. What do you think?

BTS of Thrift & Talk with Tolu Asemota. No set. No script. Just an honest conversation in Dublin about fashion and what it means to build something real. What would you ask at one of these?

I didn't always thrift. There was a moment it clicked, and once it did I couldn't go back. Here's how I started and why it was easier than I expected. What's stopped you from starting?

Stitching a logo by hand takes longer than most people spend choosing what to wear. That's the point. Thrifted knit. BR™ mark. Hand-stitched in Dublin. Zero waste. Would you wear it?

We asked D'Angelo how he justifies buying something new. His answer hit differently than expected. Do you justify purchases before you make them or buy first, think later?

A full year of Thrift & Talk. Real guests. Real conversations. No scripts. This is the community Branded Royal™ is building, not followers, people. Season 2 is coming. Who do you want on it?

I didn't start Branded Royal™ to sell bags. I started it because something handmade and upcycled deserved to exist in a world drowning in fast fashion. Every stitch by hand. Dublin. What made you click on this?

81K people saw this bag. Most kept scrolling. Handmade in Dublin. Upcycled from waste. Limited by design. The ones who stop are the ones it's made for.

A machine didn't make this. A person did. In Dublin. By hand. You can tell the difference if you look closely enough.

Most people see the finished content. Nobody shows the work that made it.