@BrandKeysNY

Predictive #brand_equity, #loyalty, and #engagement metrics since 1984. Download the 21st Annual Customer Loyalty Engagement Index: https://xitter.cf/t.co/KtyPPJ8W4j

 New York
brandkeys.com
Joined September 2010
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thecustomer.net/passikoff-wh…
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Brand Keys just released our annual loyalty ranking. The biggest news this year is which brands didn’t make the cut: tinyurl.com/2w4ntebr
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thecustomer.net/passikoff-ma…
Is the Dior-Johnny Depp Campaign Racist? tinyurl.com/mf44bce2 Read the article here: tinyurl.com/2z58cm85
These days it seems a lot of “fatuous” stuff gets crammed into surveys. Digital surveys seem to have made that easier thecustomer.net/passikoff-do…
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Robert Passikoff comments on Lowe's “Home to any possibility” campaign, that hopes to continue to inspire the do-it-yourself culture that has taken hold. thedrum.com/news/2021/03/09/… via @thedrum

Lowe’s marketing chief on the permanence of DIY habits, purpose and the American Dream

thedrum.com
COVID-19, the economy, sheltering-in and working-from-home, some things open, others closed, not to mention the politicization of, well, everything, has put extra stress on all brands. What should a brand do? marketingmagnified.com/featu…
thecustomer.net/passikoff-th…
Presidential polls don't predict brandkeys.com/?p=8157
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Pandemic Tests Apparel Shopper Loyalty brandkeys.com/8132-2/

Pandemic Tests Apparel Shopper Loyalty

Since the pandemic, 22 retailers have filed for Chapter 11. That’s a total of 42 this year – twice as many as all of 2019. For an inside view, take a look at this ABC News report.

brandkeys.com
Check out our new column, "The Loyal Opposition" thecustomer.net/market-resea…
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How To Avoid Bankrupting Your Brand. tinyurl.com/ya6vcnfv
How to strategically amplify #brand_loyalty along its category path-to-purchase among already-targeted consumers: preview.tinyurl.com/y5rtxycr
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Results of #Brand_Keys most #innovative_brands survey are in brandkeys.com/2019s-most-inn…

2019’s Most Innovative Tech Brands

It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two – and only two – basic functions: marketing and...

brandkeys.com
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What's Retail's most inclusive holiday? brandkeys.com/whats-retails-…

What’s Retail’s Most Inclusive Holiday?

Answer: Mother’s Day. Mother’s Day has come to encompass a broader spectrum of relationships, connections, and emotional bonds. It’s becomes a widespread, collective celebration. The holiday celebr...

brandkeys.com
Nike’s “Blowout” and its affect on Brand Loyalty thewisemarketer.com/executiv… via @thewisemarketer
Insights into the most powerful tool in your marketing arsenal - brandkeys.com/what-is-loyalt…

What is Loyalty?

Loyalty isn’t some amorphous, disembodied thing. It’s more than points. And much more than tweets. Oh, and it isn’t something that just naturally visits itself upon your brand. Loyalty is the product...

brandkeys.com
Trust has become the indispensable connective tissue between brands, loyalty & brand profitability brandkeys.com/c-suite-adviso…

C-Suite Advisory: Digital & B2B Brands Consumers Trust Most

"Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability.  Consumer expectations for...

brandkeys.com
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#BrandKeys reports #DiscoverCard #Avis #Google tops in #customer_loyalty @TanyaGazdik bit.ly/2TxmWY8
New year's resolutions we never thought we'd see preview.tinyurl.com/yctap4tk
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