Joined January 2022
Creating and sustaining a vibrant company culture is challenging in the new era of remote work. @BrandFederation Managing Partner @rianchandler explains how we did it. hubs.la/Q01dGWQz0 #brand #brandstrategy #marketing #communications #remotework #liveyourbestlife
@BrandFederation's @mwilliams5924 joins @NPR's @planetmoney to share an eyewitness account of the origins of the epic battle between the @GEICO Gecko and insurance #brand mascots. Check it out! hubs.la/Q01dnLWB0 #brandstrategy #marketing #advertising
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The effect of this CAUSE is tighter, more memorable, and differentiated brand messaging that hits its target. @kellyokeefe explains. blog.brandfederation.com/the… #brand #brandstrategy #brandbuilding #marketing #communications #PR
Does @mwilliams5924 have the best definition of brand ever? Let us know what you think. For #branding insight and advice, join Matt and @kellyokeefe each month for #BeerandBrands, a conversation about brands, over beers, at #RVA's best craft breweries. hubs.la/Q018Pqd70
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#CMO's, can't join @kellyokeefe and @mwilliams5924 for this month's #BeerandBrands at #RVA's @Castleburgbrew? The #podcast is on tap. Pour it to go, and get their take on talking with senior leaders about #brand. #marketing #brandstrategy #value podcasts.apple.com/us/podcas…
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Are your senior leaders skeptical about #branding? @kellyokeefe and @mwilliams5924 help you make the case -- and win it -- in this month's #BeerandBrands. Great talk, less filler: brandfederation.com/beer-and… Thanks for hosting, #RVA's @Castleburgbrew! #brandstrategy #marketing
Behind the scenes with #BeerandBrands at Richmond's @Castleburgbrew! Tune in next week for some advice from @mwilliams5924 and @kellyokeefe about how to talk #branding with senior executives. Catch up on Beer & Brands at brandfederation.com/beer-and…, or subscribe at Apple Podcasts.
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After investors call out @Unilever for assigning mayonnaise a higher calling than sandwiches, @kellyokeefe and @mwilliams5924 debate the role of #purpose in business strategy. #BrandBrawl! :) Enjoy another round of #BeerandBrands @Hardywood in #RVA. brandfederation.com/beer-and…
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Extremely disappointing to see tech brands with immense power for good continue to do the wrong thing. Cheers Neil Young. May other artists follow your lead. #Spotify #brand #strategy #fail yahoo.com/entertainment/spot…