@AxiomCreative is joining BrandExtract! We couldn’t be more excited to welcome Houston-based branding and marketing firm Axiom to our team. Together, we’re moving toward long-term goals of growth that will better help our clients thrive.

You already have a leadership brand. Did you build it on purpose? If you stepped away for six months, would clients still know what your company stands for? Read the full article on the difference between representing a brand and becoming it. na2.hubs.ly/H08mk9l0

Marketing shouldn't be the first thing cut when budgets tighten. Our COO, Charity Ndisengei, makes the case on the latest Solving for B: marketing isn't a side hustle, it's what drives growth. na2.hubs.ly/H083sKJ0

Solving for B is back, and now you can watch it. Bo Bothe, Charity Ndisengei and Donovan Buck dig into our new tagline, Insight to Impact: what it means and what it looks like in real client work. Watch the full episode:na2.hubs.ly/H07ZDyv0

A disconnected sales and marketing stack doesn't raise a flag. It just quietly costs you leads and revenue. If a lead sits for days before anyone follows up, competitors get there first. This isn't a tech problem, it's a revenue problem wearing a tech costume.

If your business runs on plants or heavy equipment, one bad audit or safety incident can cost you a bid or a sale. Laura Paddock breaks down what a real sustainability strategy buys a business like that. bit.ly/4gOzlCy

There's a different energy in a room when the camera's rolling. Bo Bothe, Charity Ndisengei and Donovan Buck got back in studio for a new episode of Solving for B. First time on camera. Still in the editing stages. More episodes to come.

A brand change isn't risky because of the change itself. It's risky because of how it's communicated. In Part 2 of Don't Torch Your Brand, Bo Bothe shares the playbook for getting the sequence right. Read Part 2: na2.hubs.ly/H07b4SW0

The riskiest brand changes aren't operational. They're personal to your customers. Some major brands learned this the hard way.  Part 1 of Don't Torch Your Brand, by Bo Bothe, is live: bit.ly/4z0vvid Stay tuned for part 2.  #BrandStrategy

Brand value isn't just built by a sustainability report. It's built by decisions in procurement, governance and capital allocation. The lesson: it's built in the boardroom, not the marketing department. New Insight: na2.hubs.ly/H06Shzv0

Happy Fourth of July! 🇺🇸 As the U.S. marks its 250th anniversary, we're grateful for the freedom to build, create and grow. Here's to the next 250. #IndependenceDay #July4th #FourthOfJuly

Brand misconceptions were limiting S&B's ability to grow nationally. We helped clarify their identity by spotlighting what actually sets them apart: the people behind every project. Check out the full case study to see how it all came together. na2.hubs.ly/H058D3T0

SEO isn't dead. It's evolving — and the brands that understand the shift will win in AI-powered search. The brands showing up aren't just technically optimized. They're genuinely credible. 7 strategies to adapt: na2.hubs.ly/H058D6-0

62% of large B2B websites have a CSP. Fewer than 10% include a feature for reporting violations. Donovan Buck's latest article shows what's missing—and how to fix it. Share it with your web team. 🔗 na2.hubs.ly/H04ST6V0 #WebSecurity #DigitalExperience #BrandExtract

The hardest part of any merger isn’t the deal—it’s what comes after. Brand unites cultures, maintains trust and drives integration. Read Dr. Charity Ndisengei’s whitepaper on the role of brand in M&A: 🔗 na2.hubs.ly/H04Nl2S0

The strategy. The systems. The results. As a HubSpot Gold Solutions Partner, we build the infrastructure that turns marketing into growth. See how we put it to work for Data Projections: na2.hubs.ly/H04wKrt0

Is your brand ready to be chosen by machines? In the final whitepaper of our 3‑part Age of AI Agents in B2B Purchasing series, we share a checklist to stay visible to AI buyers—not just humans. Download: na2.hubs.ly/H04ll2F0 #AIAgents

Congratulations to Julia on 19 years and Michael on 7 years at BrandExtract. Julia keeps our agency running, overseeing billing and project resourcing. Michael drives client growth through SEO & content strategy. Grateful for the dedication and expertise they bring every day.

Your next buying committee is half human, half AI. Humans: emotion, intuition. Agents: speed, data, consistency. In part 2 of our Agentic AI series, @cynthier Cynthia Stipeche breaks down how to speak to both. Read: na2.hubs.ly/H03Q71l0