bowat

One of the most profitable decisions I ever made in this space was to produce content every day I’ve been writing this newsletter for 117 weeks (sponsored), writing The Snapshot daily on the timeline every weekday for more than a year (also sponsored), and running the Modern Market show every weekday for around a year (also sponsored now) You might think that the main way to make money from content is the traditional model by selling sponsorship. It is true that sponsorship is a core way to make the money, but the value of the content is not limited to that. The even bigger profits have come from building a reputation on a daily basis which has led to building trust, more connections, and offers to invest in various protocols. There is a broader trend that is happening where content creators are becoming the educators, the product creators, the VCs. When you capture so much attention, you basically have scope to monetise that attention in a variety of ways. So far I have sold sponsorship and invested in protocols, but I would love to build a product one day. In the meantime, I love that with the @modernmarket_ , the show we run every day, we can build a “product” even though that simultaneously is building distribution. I like the quote that “first time founders think about product, second time founders think about distribution.” Something to think about

Today I publish my 111th weekly NFT market newsletter in a row Wild stuff