@BostonAssociate

Advisors to Consumer and Creator Economy brands worldwide.

 Boston and Worldwide
bostonassociates.com
Joined September 2014
  • Tweets1.9K
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  • Followers265
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The Boston Associates retweeted
The Boston Associates@BostonAssociateApr 15
linkedin.com/posts/we-like-t… #creators #creatoreconomy #influencers

We like to believe the creator economy is a fair system. That if you show up consistently, build...

We like to believe the creator economy is a fair system. That if you show up consistently, build over time, and stay visible, something eventually gives. This piece challenges that assumption. The...

linkedin.com
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#creators #creatoreconomy #influencermarketing
Ronald C. Pruett, Jr.@RonaldCPruettJrSep 25
youtu.be/UzoLamOk7kU

There is no creator economy, just an economy of creatives - Feat....

Ronald Pruett has spent decades in direct response TV, home shoppin...

youtube.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrSep 25
youtu.be/UzoLamOk7kU

There is no creator economy, just an economy of creatives - Feat....

Ronald Pruett has spent decades in direct response TV, home shoppin...

youtube.com
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linkedin.com/posts/ronald-c-…

Rehumanize Your Business in a Tech-Driven World | Ronald C. Pruett, Jr. posted on the topic |...

Rehumanize Yourself I’ve always been a fan of The Police. One song that has been on my mind lately is “Rehumanize Yourself” from the eerily prescient Ghost in the Machine album (1981). It feels...

linkedin.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrMay 5
Check out my latest article: Toward a New Asset Class: CREATORS linkedin.com/pulse/toward-ne… via @LinkedIn #creators #creatoreconomy #consumers

Toward a New Asset Class: CREATORS

In a recent and in-depth interview with Oluwafunmilayo Fadenipo on the Creator Economy, I outlined the path to one important destination; The Creator Economy as an Asset Class. There are a number of...

linkedin.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrApr 23
The REAL challenge in the Creator Economy? Access. Read on to learn why. linkedin.com/feed/update/urn… #creatoreconomy #creators

Creator Economy Access and Visibility | TIMA: Influencer Marketing Agency posted on the topic |...

We’ve spent a lot of time talking about monetisation in the creator economy. Better payouts. More tools. Fairer systems. This piece argues that we may be looking at the wrong problem. The final part...

linkedin.com
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linkedin.com/posts/we-like-t… #creators #creatoreconomy #influencers

We like to believe the creator economy is a fair system. That if you show up consistently, build...

We like to believe the creator economy is a fair system. That if you show up consistently, build over time, and stay visible, something eventually gives. This piece challenges that assumption. The...

linkedin.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrMar 19
Want my ATTENTION? Send me a TELEGRAM. linkedin.com/pulse/so-you-wa… #marketing #advertising #creator #creatoreconomy

Want my ATTENTION? Send me a TELEGRAM.

When was the last time you received a telegram? Or better yet, do you even know what a telegram is? Either way, you’re reading this for a reason and it might be that your advertising, marketing...

linkedin.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrMar 15
Five Insights from the DTC Demise and What Creators should Know. linkedin.com/pulse/five-insi… #creator #creatoreconomy #DTC #consumer

Five Insights from the DTC Demise

And Why Creators Should Pay Attention The collapse of the Direct-to-Consumer boom was not a Covid-era anomaly. It was structural.

linkedin.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrApr 10
We're in a global ‘Economy of Creatives’ more than a true 'Creator Economy' today. In this series of interviews, I explain why - and how to leverage the Power Law. linkedin.com/posts/what-if-t… #creatoreconomy #creators

Creator Economy: Platforms vs Creators | TIMA: Influencer Marketing Agency posted on the topic |...

What if the Creator Economy isn’t really an economy? What if it’s just a system where platforms win… and creators compete for what’s left? In a recent conversation with Ronald C. Pruett, Jr., a few...

linkedin.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrJan 28
Five Insights from the DTC Demise for today’s Creator Economy linkedin.com/pulse/five-insi… @LinkedIn #DTC #creators #creatoreconomy

Five Insights from the DTC Demise

And Why Creators Should Pay Attention The collapse of the Direct-to-Consumer boom was not a Covid-era anomaly. It was structural.

linkedin.com
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJrJan 21
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When brands become balance sheets. coindesk.com/business/2026/0… #CreatorEconomy #creators #brands #youtube

MrBeast's Beast Industries gets $200 million investment from ether (ETH) treasury firm BMNR

The investment gives Bitmine a stake in a brand with strong Gen Z and millennial appeal, reaching over 450 million subscribers across its YouTube channels.

coindesk.com
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The Boston Associates retweeted
Prof. Carl Sagan@ProfCarlSaganJan 9
"No matter how isolated you are and how lonely you feel, if you do your work truly and conscientiously, unknown allies will come and seek you." - Carl Jung
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“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” - Winston Churchill
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJr16 Sep 2025
A turnaround people will be reading about: Why @BNBuzz Barnes&Noble is buying indie chains like Books Inc. and Tattered Cover modernretail.co/operations/w… #books #reading #retail

Why Barnes & Noble is buying indie chains like Books Inc. and Tattered Cover

Barnes & Noble, once maligned as the big-box retailer that nearly killed the independent bookstore, is now fashioning itself as their savior.

modernretail.co
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJr20 Aug 2025
Target is the new Macys. Constant churn of senior management, store “reimagining”, stale design ideas, and poor financial results. Advice? Do it once and do it big. #retail #marketing #turnaround
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The Boston Associates retweeted
Ronald C. Pruett, Jr.@RonaldCPruettJr15 Aug 2025
One key lesson from #TaylorSwift for Creators = Ownership. thefashionlaw.com/the-busine… #Creators #IP #creatoreconomy

The Business of Taylor Swift: The Blueprint Behind the Brand

Taylor Swift announced some early details about her next album, a cultural moment and a choreographed exercise in brand building and control.

thefashionlaw.com
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The Power of Podcasting = Lowest barrier to entry ever. If you want to make it big as a creator today, you need to consider podcasting whether when starting or growing. vogue.com/article/alex-coope… #creators #creatoreconomy #podcasting

How ‘Call Her Daddy’’s Alex Cooper Built A Media Empire

“I’m a marketer through and through”

vogue.com
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