The Heritage Room at the Boodles Townhouse. Boodles’ story began in 1798 and spans six generations of the family. Along the way, we’ve collected pieces that have become part of the Boodles story, now proudly displayed in the Heritage Room of our new Townhouse. From a Wainwright family clock dating from 1905 to ambitious high jewellery pieces inspired by the Royal Ballet and landscapes, it’s a trove waiting to be discovered. #Boodles #TheBoodlesTownhouse #23OldBondStreet

Art is woven throughout the Boodles Townhouse, with a collection of works created especially for the space alongside pieces from the Boodles archive. From Aiveen Daly’s Tree of Memories in the Grand Hall to Clare Coles’ floral mural in The Gallery and Laura Brown’s landscapes in The Orangery, each work adds its own character to the rooms around it. Together, they create a sense of discovery throughout the Townhouse, with something new to notice around every corner. #Boodles #TheBoodlesTownhouse #23OldBondStreet

Introducing the Townhouse Suite. Inspired by the courtyard garden at 23 Old Bond Street, the suite takes its cues from the hellebore flower. The shape of its petals, stamens and other delicate details have been reimagined and brought together to create the impression of several flowers, each drawn from the intricate details of a single bloom. #Boodles #TheBoodlesTownhouse #23OldBondStreet

The Racing Room at the Boodles Townhouse. Boodles has a long-standing passion for racing. Since the 1930s, we have created Grand National trophies, one of which is proudly displayed in this room, dating from 1958. This tradition continues today, with Boodles proudly creating Grand National trophies in recent years. The room brings together racing-inspired details, from a framed jockey silk to Boodles’ signature pink and green in a diamond pattern. The saddle-inspired table, complete with saddlestitch edging, is another subtle reference to the sport. #Boodles #TheBoodlesTownhouse #23OIdBondStreet

The RHS Chelsea Flower Show Gallery is one of the most unique spaces in the Boodles Townhouse. Calm green walls showcase two of our gold-winning Chelsea gardens, while English oak flooring, handmade by Ted Todd of Warrington, adds to the room’s natural, forest-like feel. Above, Norfolk-based artist Clare Coles hand painted a floral mural across the ceiling, inspired by our own Secret Garden. #Boodles #TheBoodlesTownhouse #23OldBondStreet

Welcome to The Raindance Bar, named after our most iconic collection and inspired by the glisten of raindrops. The handmade glass back wall, created in Hampshire, takes inspiration from shimmering raindrops and the movement of water. A jewellery showcase sits atop green marble orbs, inspired by the topiary found in gardens such as Hampton Court, nodding to our Royal Palace collection. #Boodles #TheBoodlesTownhouse #23OldBondStreet

The Orangery at the Boodles Townhouse. While you won’t find any real oranges growing here, the space is designed for entertaining throughout the year. It takes inspiration from the grand country houses of Britain, where citrus groves offered a welcome burst of colour through the winter months. #Boodles #TheBoodlesTownhouse #23OldBondStreet

Boodles is delighted to open the doors to The Boodles Townhouse at 23 Old Bond Street. Four floors, 13,170 sq ft and over 225 years of Boodles history have gone into creating a space that feels distinctly Boodles. From the Raindance Bar and Argyle Lounge to the Secret Garden and Archive rooms, every corner has its own story to tell. Welcome to our new London home. #Boodles #TheBoodlesTownhouse #23OldBondStreet

Boodles is proud to announce that it has been entrusted with the future of the Argyle Pink Diamonds™ brand, caring for the remaining collection of these extraordinary Australian gemstones and bringing them into future Boodles designs and collections. This marks a natural next chapter for pink diamonds, which have long held a special place within Boodles for their distinctive colour, exceptional rarity and individuality – qualities that embody much of what Boodles aspires to be. #Boodles #ArgylePinkDiamonds

At Boodles, it’s always pink. Set in 18 carat Single Mine Origin rose gold, Argyle Pink Diamonds add a distinctive touch of colour to the Be Boodles collection. #Boodles #BeBoodles #PinkDiamonds

Be Boodles meets pink diamonds. #Boodles #BeBoodles #PinkDiamonds

It was an honour to dress the greatest Formula 1 driver of all time, Sir Lewis Hamilton, for the final Dutch Grand Prix in August. For the occasion, he chose to wear Boodles Vintage studs, a true Boodles classic. #Boodles #OnThePinkCarpet #Vintage

There’s always room for a little more sparkle in the city. Boodles is delighted to have dressed Kim Cattrall in the Kasbah Atlas Mountains earrings for her cover shoot with L'BEAUTÉ. #Boodles #OnThePinkCarpet #AFamilyJourney

Boodles has had the pleasure of working with @pixielott for many years, and it was a pleasure to dress her in Boodles diamonds for the opening night of her new play, Who Killed Marilyn, in London’s West End. #Boodles #OnThePinkCarpet #Knot #Raindance

Boodles Manchester is proud to unveil a new dedicated Patek Philippe area. Designed as a destination for @patekphilippe, the newly extended space offers an experience befitting the craftsmanship and heritage of the renowned manufacturer. The space features the only Patek Philippe Strap Bar in the UK, one of just a handful found around the world. #Boodles #PatekTime #Manchester

Manchester has long been an important part of the Boodles story, and we are proud to continue growing our presence in the city. Our expansion into the neighbouring building on King Street marks an exciting next step for the showroom, creating more space to welcome clients and share the Boodles world. Soft pinks and thoughtful details bring the space to life, creating an atmosphere that feels distinctly Boodles. #Boodles #Manchester #KingStreet

We are delighted to welcome clients to the newly renovated Boodles showroom on King Street, Manchester. With its soft pinks, thoughtful details and more space to discover our collections, the showroom offers a warm and welcoming setting in the heart of the city. Our team look forward to welcoming you into the Boodles world. #Boodles #Manchester #KingStreet

"Diamonds are symbols of love and trust. It’s important we never forget that." Saul Goldberg, President of William Goldberg #Boodles #ASHOKAdiamond

A true Boodles icon, the Ashoka cut is instantly recognisable for its perfect proportions and sixty-two facets, allowing the diamond to dance with the light. #ABritishDay #ABoodlesLife

The city’s energy calls for something bold. Exclusive to Boodles in the UK, the Ashoka cut catches the light from every angle, with its sixty-two glittering facets. #ABritishDay #ABoodlesLife