9 Years Ago Today My @NHL Dream Came True. I wrote a book about the journey called SEX DRUGS PUCKS AND SOULS: Secret Life of a Hockey Fighter to be published early 2024. Here's an expert from that dream... They announce the Opening Day Roster for the 2014 Boston Bruins @NHLBruins, and there I am, number 64, Bobby Robins @BobbyRobinsPro, officially on the roster. The oldest rookie to ever make an NHL Opening Day Roster at thirty-two years old, nine days before I turn thirty-three. I still feel like I’m twenty-five though and have a lot of gas in the tank. I want to play till I’m forty. For fuckin’ ever, man. There’s a buzz that goes out into the hockey world and they’re talking about me on TV and writing articles about me. They’re saying good things about Boston’s new meat. Time to back it up. It’s Opening Night—a home game in Boston—against the Philadelphia Flyers and I’m going to fight today. I look out at the sea of faces and black and gold in the stands during warmups. They’re all cheering and screaming for me, Boston’s new fighter. I’m desperate and I’m hungry. And big and brown and scary. I’ll fight anyone. And I’m fast. And I’m looking to knock you on your ass. Every shift. I see the anticipation in their faces as they watch me in the tunnel. I hear it in the screaming when I take the ice and stand there for the National Anthem. I take it all in, and then I morph into The Savage. I’m in the warzone. I’m doing this for my family. To set us free. This is my shot. This is my destiny. I look up at the Garden and twenty thousand screaming fans, drunk, hostile, pissed-off, and proud—these Boston fans. I feel all those sets of eyeballs and cameras on me. I won’t let any anxiety or negative thoughts in. I’m a machine. I’m repeating the mantra over and over in my head, “I can, I will, I can, I will, I can...” And sort of singing it, until I believe it. I want to set the tone on Opening Night against the Flyers. I know that my nemesis is out there. Zac Rinaldo @RinaldoZac. One of the most feared bodycheckers in the game. He’s my guy. The guy I’m supposed to fight. And he’s tough too. He can chuck ‘em. Legitimate knockout power. First shift of my NHL career, I get smoked. I get the puck on the half-wall and look up ice. I want to panic, but think better of it, and know I have to make the play. I chip the puck to my centerman and Rinaldo lays me out, flat on my ass. Feel like I got hit by a truck. Ding! Something happens in my brain, and I get that feeling, but I keep going. There’s an instant flood of emotions, hormones, chemicals, and blood. At first, I feel the shock of it all—the impact of the hit—and then it shifts to shame. I can’t believe I just got demolished on my first NHL shift. Next there is revenge, that boiling. That little rat, I’ll teach him. I offer up a challenge, but he’s much too crafty for that sort of business, especially now. He knows that he’s much more valuable on the ice doing what he does best, irritating and smashing. I know it and he knows it, and so I commit to doing the same. Later the next period I get my chance. He’s along the boards digging for a puck in front of the bench. I’m blacked out. Streaking across the ice. He doesn’t even see me coming. I smash Rinaldo into the boards. A dirty hit from behind. Could have been devastating. It all happens so fast. I’m pumping my legs furiously, going as hard as I can. The mind shuts off. As the valve closes, there’s no flow-state or anything. There’s only instinct and rage. As soon as I finish the check, something hits me in the face. I look up, and there are knuckles flying at me. I’m in a fight with Luke Schenn. I’ve watched his fights already. I’ve studied the fights of all the Flyers pugilists. I know he’s a lefty, and I know his MO is to go toe-to-toe. A lefty. I can either grab on with my right hand and throw lefts myself, which offers me some defensive protection in the fight, or I can grab on with my left hand and return fire by throwing rights in a beautiful display of toe-to-toe tiltage. In front of twenty thousand fans at the Boston Garden, there’s no other option than to let it all hang out, dick dangling there under the game-day lights. With no regard for my face, I return fire with my right hand and keep punching as hard as I can, keeping my focus on that soft spot right below the chin and trying to smash my fist through layers of defense, jerseys, equipment, and skull. The entire arena shakes with the sound and energy from the screaming fans. I can feel it reverberating through my body as I land that blow to his face and slam on top of my opponent, victorious! The rest of the night is a blur. I remember looking out into a sea of microphones and reporters and talking about what it was like to finally play in the NHL at age thirty-two. I don’t know what else to say except that it’s a dream come true. --- Can't wait to share my story with you. Give me a follow: @BobbyRobinsPro as I document this publishing process. P.S. I'm selling 4 exclusive advertisement spaces to be included in this savage memoir on page one + a full page spread in the back (to cover some publishing costs). If your company/biz wants to be on page 1 of the greatest sports memoir of all time, send me a DM for details. Thanks.

You’re allowed to ask the question

Knuckles up!!!

I am honored and blessed to call Doug Smith AKA The Goon my friend, my mentor, and my old fighting coach with the Bruins. Be sure to watch this feature from Sports Center about how Doug gave one of his kidneys to his friend. Powerful stuff. Doug "The Thug" Smith made an impact on the ice as an enforcer and is still out there protecting his teammates as a police officer...and an organ donor. #legend youtube.com/watch?v=_w9dxiYX…

Let's go.

Hey everyone, Hope your year is off to a strong start. I wanted to share something I’ve been building that has helped founders stay consistent, stay connected, and grow their businesses through the power of email. After playing pro hockey for more than a decade in the AHL, ECHL, Europe, and eventually the NHL with the Bruins, I learned that the people who succeed are the ones who show up every day and stay committed long after the excitement fades. Consistency and determination were everything on the ice. That same truth applies to business. Founders who consistently show up for their audience build trust, authority, and long-term loyalty. Founders who go quiet lose momentum fast. Alongside hockey, writing became a major part of my life. I studied English Writing at UMass Lowell, was named Male Student Athlete of the Year, and have since authored a book and written professionally for years. Storytelling became my new competitive arena. One thing I’ve noticed across industries is how underused email is. Your email list is your number one digital asset. You own it. It isn’t dependent on an algorithm, it can’t be shadowbanned, and it remains the highest converting marketing channel when used consistently. Last year I launched a boutique ghostwriting service called Email Enforcer. I work with a very limited number of clients and personally write and send twelve emails per month, three per week. These emails keep your audience warm, engaged, and connected whether you run a hockey company, an e-commerce brand, a coaching business, or anything else. Every email is written in your voice and built from your stories and values. No templates. Just founder-driven storytelling that shows up consistently in the inbox. All it takes is one thirty minute call per month. I extract your ideas and turn them into twelve polished emails that go out automatically. A highlight from this past year has been working with Wraparound Hockey. Through a consistent, story-driven email strategy, their new product, the Puckaround, built real momentum and was recently awarded Off Ice Training Product of the Year. Email played a real role in keeping their community engaged throughout that journey. If you are building something and want a consistent, authentic voice in your inbox, I’ve opened a few spots for 2026. Comment or send me a message if you’d like details. Wishing everyone a productive and powerful start to the year. Bobby Robins, Email Enforcer [email protected]

One year wiser (hopefully). This is the year....

Big congrats to the @PHProwlers on their first round victory in @TheFPHL playoffs. It was great to see everyone and thanks for having me at the game…had a blast! Keep it going fellas!! Knuckles up!!

Me and my agent:) Love getting to sell my book and share my story with my wife next to me....OUR STORY, I should say...She was there through the highs and lows and everything in between. Thanks to everyone for the support and encouragement and for hearing my savage tale.

I went up to Eagle River, Wisconsin, my old stomping grounds (I was born in Rhinelander, WI, a pure Hodag) to sell my savage memoir SEX DRUGS PUCKS AND SOULS and watch the Great Lakes Hockey League 2025 Finals. I took a tour of the Wisconsin Hockey Hall of Fame and saw some familiar faces. It felt great to be back up in the Northwoods and feel the hockey tradition that is so rich up there. Thanks to everyone who welcomed me, to everyone who bought my book, for the great conversations, and for the awesome time in Eagle River! youtube.com/watch?v=H4tgybjf…

Pay it forward.

Going live at 7pm central!! @mentalhealthhky Podcast youtube.com/watch?v=8RtuSHE3…

we are going LIVE in one hour... youtube.com/watch?v=8RtuSHE3…

Sometimes you just gotta put your knuckles up and get in there.

"The most honest well-written autobiography I've ever had the pleasure of reading" "I can't really describe but you owe it to yourself to read it" I'm no hockey star. I'm grateful for the long pro career I had, but I only played a few games in the NHL. But I bled and clawed for those 3 games. I laid everything on the line. I did the same with this book. I laid it all on the line. This book is different than any other hockey book. All those hockey stars, they didn't write their own books. A pro writer told their story. It's not pure if someone else tells your story. But that's fine. Everyone has a story to tell. But just know this... I wrote this book. I wrote every word. I extracted this book sentence by sentence and captured the essence and soul of a man fighting for a dream. I wept at the keyboard writing this book. I poured myself out into this book and emptied me. I said things in this book that no hockey star could ever say. They have too much to lose. Whether I have anything to lose or not, I was willing to risk it all, for the sake of literature, for the sake of a pure artistic expression of truth. So if you want something different from all the candy coated monotony of the sports world, I offer to you a glimpse unlike anything you could ever imagine: A Savage Memoir. BobbyRobins.com to read first two chapters free or order book.