BFD solves business problems with integrated digital marketing. We make design, development, search & social play nice together and get results.
Boston
Joined December 2011
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Many of the top websites in 1998 were news aggregators or search portals, Today, they are spread out between devices and a myriad of services and sub-#brands
#websites #marketing
visualcapitalist.com/20-inte…
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Study: Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026 finance.yahoo.com/news/globa…
#digitalmarketing #Advertising
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Best #Digitalmarketing campaigns per @techradar. It always seems easier to do it when you've got sexy consumer facing products (Apple, Nike) and huge budgets . I'd love to see a category for best "B2B SaaS Campaign for under 10K."
techradar.com/news/5-best-di…
The Big Mac Index was invented by The Economist in 1986. It is intended to be a lighthearted way to demonstrate the concept of purchasing power parity.
#economy #inflation #FastFood
visualcapitalist.com/cp/big-…
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#DigitalMarketing Trends for 2022. Part 3
Reaserch shows three key actions marketers should take to ensure their marketing is both privacy-safe and effective:
Make it meaningful
Make it memorable
Make it manageable
thinkwithgoogle.com/intl/en-…
#Trends in #digitalMarketing for 2022 -pt 2
-Meta is everywhere -but no one really knows what to do with it quite yet.
--Influencer Marketing grows into B2B
--Digital ads run up against more privacy issues
tinyurl.com/2kfwfj84
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2022 #trends to watch in #DigitalMarketing
1) Robots will run (or ruin) SEO with NLP and ML.
2) Growth of micro influencers (the right followers > lots of followers)
3) Look for more real executives in marketing to "humanize" the brand
tinyurl.com/mvzr9wex
Video-based social media ads get a better response than static image ads #advertising #digitalmarketing #video facebook.com/business/news/c…
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‘A very, very strategic moment’: In conversations about 2022 ad deals, first-party data takes center stage for more publishers digiday.com/media/a-very-ver… via @digiday
Content marketing is, and has always been, best served as an integrated infusion into a broader digital marketing strategy – a multiplier.
disq.us/t/3qt4y5b
#Digitalmarketing #ContentMarketing
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Good legal info to help keep #content developers out of trouble.
lexology.com/library/detail.…
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Interesting take repeating that the death of #print has been greatly exaggerated (and this from a #digital agency). retaildive.com/news/you-can-… #marketing #retail
Not ranking as high as you used to? This is a g0od read #seo #DigitalMarketing
searchenginejournal.com/how-…
#Facebook is now posting positive stories about itself in News Feeds, as part of an aggressive new image-control strategy, reports @nytimes. Facebook denies that it's changed its approach (and likely bans stories saying otherwise) bit.ly/3CBXo2c @KLmarketdaily
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Aussie High Court: Media sites are liable for comments on their FB? Yikes #contentmarketing
theconversation.com/high-cou…
Every single piece of content must be original, have purpose, answer user intent and add real value to their life. Google solidified its requirement for in-depth, consistently high-quality content with its 2018 E-A-T update. marketingtechnews.net/news/2… #contentmarketing
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