When I was at Uber, we ran the numbers on the maps app offering the shortest routes We prob had the biggest dataset with this info: we had millions of trips where we knew both which app was used and how long they took Now this may be shocking, but the ranking was: 1. Best: Apple Maps 2. Second: Google Maps 3. Worst: Waze (by far) The research also included which apps people *thought* was worse, and the order came in the exact opposite order. We understood why Apple Maps got a bad rap given how bad it was at launch — it rapidly got better, but the brand stuck. Waze was more of a mystery, and we ended up realizing that people thought its routes were best because it was exposing them to so much info on traffic, construction, police presence etc… Everyone thinks they want a minimalist UI, but in practice, when they see all this info, they subconsciously conclude “wow, these guys really have their shit together” — even when the routes were actually the worst ones. (This research was done maybe 8y ago, wouldn’t be surprised if these rankings were different today.)