What happens when 200+ of the world’s top creators in crypto & blockchain come together in one place? You learn. A lot. In 2024, I was invited to the first Crypto Content Creator Campus @ccccampus in Dubai - and almost two years later, it is still one of the best crypto events I have ever attended!!! For several days, we learned from some of the best in the world. Zach King @zachking taught us about viral content and storytelling. Randi Zuckerberg shared her experience in media and the creator economy. We heard from people who had built content and marketing at TikTok, YouTube and X. And we met leaders from the crypto industry, including Ben Zhou Co-Founder & CEO of Bybit. For me, this was much more than another crypto conference. I have been working in crypto and blockchain for 7+ years, and content has been a huge part of my work. But I strongly believe that you never know everything. You can always learn from people who are better than you at something. At CCCC, we learned how to create content people actually want to watch. How to tell better stories. How to build a community. How to make complicated topics easier to understand. And how to turn knowledge into content that people want to save and share. The event was supported by some of the biggest names in the industry - Bybit, MEXC, Aptos, Bitget, TON, Mantle, Gate, WEEX, HTX and others. And this part was especially meaningful to me. Over the years, I have worked with several of these companies and with their marketing, media and business development teams. So meeting many of these people in one place, talking, learning and exchanging ideas made the experience even more valuable. This is why I still go to conferences. I go because the right people can change the way you think and the way you work. CCCC did that for me. Almost two years later, I still use things I learned there in my own work and content. So far, no crypto event has beaten this experience for me. But I’m still looking for the one that will 😊