If you’re spending serious money on Meta, there’s one variable you’re probably still not testing. And it sits at the top of every ad you run. Ecom brands will spend $100,000+ testing creatives... Then run the winner through a Facebook page they made with 23 followers. Think about that. You test new creatives. New offers. ABO vs CBO. Lowest cost vs manual bidding. New landing pages. Almost everything. But the identity the ad comes from? Usually an afterthought. So brands keep spinning up empty pages with 10 followers and zero organic presence... While established theme pages in your niche are already generating millions of organic views, likes, comments and shares. Real audiences. Real engagement. Real history. That’s the gap Whitelistly was built to close. We give brands access to some of the world’s best theme pages so they can run Meta ads through identities people already pay attention to. No building pages from scratch. No cold outreach. No trying to manufacture credibility with an account nobody follows. Take a creative you already know works. Run it through a page millions of people already pay attention to. Same creative. Same offer. Different identity. See what happens in your ad account.

raw reality of building an ecom brand spent 1.5 years building a brand i launched 7 days ago. put a year into r&d - took 5 samples to get final product. the best formula on the market serving a 1.4 billion dollar industry. top-notch ugc, landing page, packaging design, etc. day 1 of launch - no sales day 7- still no sales the product is too ahead of its time and the audience is too cold and uninformed to confidently incorporate this into their daily routine. i couldn't sleep at night for a year thinking about the possibilities of this brand and we are 10 days in, about $500 in ad spend, but not a single sale. the $100 cpms in us don't help either lol. atc's are slowly picking up though and the first sale will come this week. the budget is still fairly low, just $50 daily. it's discouraging, but i'm going harder than ever. i spent so much time and money putting the product first, so i have no doubt we will build a loyal customer base of thousands of users. this is an ltv and rcr play - once that first customer gets this product in hand they are never going back to other alternatives. to summarize, good things take time. people love to flaunt the good days, but very few talk about the raw reality of ecom and building a proprietary brand. onward and upward. can't wait to quote this a year from now.

My v5 update will cover animated product ads. I made this in 1 hour for a client. This isn’t “Seedance” or anything people can be lazy with. It’s smart prompting, scripting & brand/story alignment. Real high converting ads require attention to detail. Don’t believe the BS.

Launching a new brand this week! Eight months in the works, excited to see where this goes. Proprietary formula, custom packaging, stock in USA 3PL, etc. Expectations are low initially though, I've trained my mindset to expect worst case scenario initially lol. I'll try to update here on X as well.

I'm having an issue. For markets outside of the USA, the currency conversion in the buy box isn't working; the one-time purchase and subscription numbers are incredibly skewed. I'm having trouble diagnosing whether it's a bug in the subscription app or a development issue, as our buy box is custom-coded. Who can help here, or know someone who can help? Even a diagnosis helps. Looking to get this fixed within the day.