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 London, England
creativebrief.com/bite
Joined January 2019
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Building a brand by bringing people in creativebrief.com/bite/voice…

Building a brand by bringing people in | Creativebrief

Susan Allen Augustin, Co-founder at Here We Flo, on embracing the power of community to build a sustainable brand.

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Fan-made experiences: the brand presence you didn't build creativebrief.com/bite/trend…

Fan-made experiences: the brand presence you didn't build | Creativebrief

Charles Hambro explores the unique ways that gamers are paying homage to their favourite brands.

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BITE Hot Pick: Ikea makes storage sexy with social series creativebrief.com/bite/hot-p…

Ikea makes storage sexy with social series | Creativebrief

A dating show with a twist from Mother London finds a unique way to showcase Ikea’s Pax wardrobe.

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Lurpak celebrates 125 years with immersive experience creativebrief.com/bite/trend…

Lurpak celebrates 125 years with immersive experience | Creativebrief

The immersive dining experience celebrates five eras from the brand's history.

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Just East embraces emotion in first work from VCCP creativebrief.com/bite/trend…

Just East embraces emotion in first work from VCCP | Creativebrief

The campaign, featuring a besotted grandad cuddling a baby, celebrates the joy of staying home.

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Creative Equals RISE Health and Wellness Trend Report launches creativebrief.com/bite/voice…

Creative Equals RISE Health and Wellness Trend Report launches | Creativebrief

The free-to-access report, created by Creativebrief, features insights from marketing leaders at Škoda Auto, Haleon, The Turmeric Co and Vivobarefoot.

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Marketing budgets soar to highest level in two years creativebrief.com/bite/trend…

Marketing budgets soar to highest level in two years | Creativebrief

The IPA Bellwether paints an optimistic picture with reports of budget boosts across every category.

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Prioritising learning and development is necessary for mind, skills and business creativebrief.com/bite/bounc…

Prioritising learning and development is necessary for mind, skills and business | Creativebrief

In a world of never-ending to-do lists, how can we make more time for L&D?

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‘Having knowledge unlocks confidence’ creativebrief.com/bite/inter…

‘Having knowledge unlocks confidence’ | Creativebrief

Mad Academy’s Aisha Ayoade and Oreoluwa Ayoade are building tools to help freelancers thrive in the creative industries.

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Pregnant Then Screwed campaign highlights gender pension gap creativebrief.com/bite/voice…

Pregnant Then Screwed campaign highlights gender pension gap | Creativebrief

On average, women have a 33% smaller pension pot than men, a statistic brought to life in a powerful new campaign.

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Haribo extends Kids’ Voices with Twin Snakes campaign creativebrief.com/bite/trend…

Haribo extends Kids’ Voices with Twin Snakes campaign | Creativebrief

The campaign, created by Quiet Storm, highlights the playfulness of the sweet-and-sour snakes.

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The best sustainability marketing doesn’t look like sustainability marketing creativebrief.com/bite/voice…

The best sustainability marketing doesn’t look like sustainability marketing | Creativebrief

Following calls to rethink the language of net zero, Jonny White explores the importance of marketing and messaging.

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Movember is back with Celine Dion-soundtracked TV spot creativebrief.com/bite/trend…

Movember is back with Celine Dion-soundtracked TV spot | Creativebrief

The in-house spot uses humour to celebrate the power of the moustache.

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What I wish more people knew when their role is at risk creativebrief.com/bite/bounc…

What I wish more people knew when their role is at risk | Creativebrief

Nobody wants to be told that their role might be at risk of redundancy but understanding the process can help.

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BITE Hot Pick: Ark Agency nails the power of simplicity in campaign for The Dad Shift creativebrief.com/bite/hot-p…

Ark Agency nails the power of simplicity in campaign for The Dad Shift | Creativebrief

The ‘Two Weeks Is Sh*t campaign’ is calling on UK paternity leave to be extended from two weeks to six weeks.

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Marketing’s next AI problem isn’t creativity, it’s taste creativebrief.com/bite/trend…

Marketing’s next AI problem isn’t creativity, it’s taste | Creativebrief

Creative judgement only develops through doing the work, writes Stefan Hajek.

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So, you want to pivot to being a founder: here’s what I wish I had known creativebrief.com/bite/bounc…

So, you want to pivot to being a founder: here’s what I wish I had known | Creativebrief

Emma Flaxman shares her experience of moving from marketing to building a business.

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“Inclusion is the most powerful growth opportunity.” creativebrief.com/bite/voice…

“Inclusion is the most powerful growth opportunity.” | Creativebrief

Ali Hanan, CEO and Founder of Creative Equals, has called on the industry to push back on AI-amplified bias.

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Future-proofing your career in the age of AI creativebrief.com/bite/bounc…
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Toyota teams up with Juicy Couture on limited-edition Toyota Aygo X creativebrief.com/bite/fuel-…
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