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Adoption. Adoption. Adoption. We all know Cardano needs more adoption — but what does our plan actually look like? - Building safer, faster, better technology? Essential. - Making life easier for developers? Absolutely. - DeFi, interoperability? No argument there. But technology alone is not a plan. Who are we building for? What unites us while preserving decentralization? How are we adapting to market shifts and emerging opportunities? As @phillip_pon recently put it: "Institutional/enterprise is the future of web3. Retail, historically the leader, is now a follower. Institutional adoption is everyone — the large banks, asset managers, insurers. If we don't have native integrations, they simply will not build on Cardano." I fully agree. Through institutional adoption, we can bring the real benefits of blockchain and decentralisation to the masses. Stablecoins and cross-border payments are the obvious starting point. The next wave will likely come through seamless UX/UI — onboarding people who don't even realise they're using blockchain. My conviction: within 5–10 years, blockchain will be invisible infrastructure that delivers value to every person on the planet, whether they know it or not. Think about the internet. We needed the infrastructure first — connectivity, speed, better hardware. That was the baseline. But then came the applications, and with them, an entirely different mindset: user-first, enterprise-focused, industry-disrupting. Blockchain is at that same inflection point. The Product Committee did a great work in 2025 establishing a vision, mission, and north star KPIs — a strong foundation for direction. Through collaboration with the GMC and Product Committees, we identified two areas where the ecosystem can meaningfully improve: 1. A Vertical Strategy Rather than spreading efforts thin, we need focused investment in areas where Cardano has a genuine strategic advantage — Bitcoin DeFi and government solutions are prime examples. Each vertical should have: - A disruptive solution addressing a massive, real-world problem - Dedicated tech infrastructure and tooling (across multiple Cardano teams) - A clear go-to-market strategy - World-class partners ready to scale - KPIs aligned with the Cardano 2030 roadmap - Multiple dApps delivering solutions across vertical use cases *Both the Orion Fund and Service Plan have independently identified vertical focus as critical to their success. 2. Lead Generation & Enterprise Onboarding A coordinated lead generation layer would allow the ecosystem to: - Proactively reach the most relevant companies - Manage incoming leads more efficiently - Connect prospects with the right Cardano builders - Support enterprises through onboarding (where BD teams invest the most time) - Deploy a dedicated business task force — Pentad-style — to close deals This treasury cycle will likely fund mostly technical proposals. They are all important — but technology alone will not drive adoption. DReps are working incredibly hard under real pressure, and a budget framework (allocating across tech, business, and admin) would have helped guide decisions. We don't have that this time. So to the ecosystem and to our DReps: please give serious attention to business and adoption-focused proposals. Engage with them, ask questions, push back where needed. Non-technical proposals may seem easier to critique (especially for non developers) — but remember, supporting adoption is not a soft goal. It is a strategic necessity. Funding technology alone increases risk; it doesn't reduce it. I am deeply optimistic that Cardano will become a leader in meaningful, large-scale adoption. It depends on us — this extraordinary community, built on an incredible technical foundation. It is time to take it to the next level. Thank you. P.S. Sorry for the long post — I have plenty more to say about it 🙂