The word 'technology' has become a shield for accountability. Brilliant piece by Guru Madhavan in @FT When we say 'tech is changing an industry,' we erase the human decisions driving that change. We present choices as inevitabilities. The Greeks had a better word: technē. It meant skilled craft, keeping the maker and their purpose in full view. It’s time we brought that precision—and that responsibility—back into the conversation. Thanks @BioengineerGM for this very important article.