PR & SM VP @Hiebing. MSN + ATX. Foodie. Boy Mom. Notorious laugh. Always see the (wine) glass as half-full. Heart avocados.

Madison, WI
Joined November 2008
"Regardless of the generation, the PR person is still a storyteller. Someone who can paint a picture with words about the client’s company, product, or event is still the PR artist that will be successful." prweek.com/article/1488245/d…
Keep it simple. We are in the biz of creating stories worth sharing. Nice advice at #PRNews
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We are living in the age of infobesity. Great term. Totally agree! #PRNews #dunkindonuts
Excited to hear who is bringing home the gold... Er, glass... Today. #PRNews
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Don't spend another second trying to be average at what you're bad at. Spend a lifetime being great at what you're good at. #SXSW wisdom
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"Don't do mild in food or in life. "#SXSW flashback.
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"Get curious before you get furious." Great coaching advice during this #SXSW session on integrating coaching into an organization.
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Predictions from @hiebing: ow.ly/K485307PzMp Some potential trends that could impact your biz.
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I'm doing a keg stand with the Alexa Kool-Aid. @CGherb Favorite quote at #CES2017 [Your product will also save my marriage!]
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Being sensitive to others is not a sign of weakness, but a sign of awareness, which is a strength. #leadership
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Feel lucky to get to work for this guy! Congrats on the great @BGCDC recognition. So deserved! xitter.cf/hiebing/status/7307706…
Congratulations to our president, Dave Florin, on receiving the @BGCDC lifetime achievement award. Prost!
7 ways to marry online and traditional marketing tactics buff.ly/24u20Ep
Replying to @HannahPelfresne
.@HannahPelfresne Communicate early and often, use company core values as foundation for crisis msging/mgmt & be as transparent as possible.
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No surprise here. Avocados always dominate: ow.ly/VFfKe
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My favorite #Chicago airport spot is Frontera. #avocados
Great video strategy: Captions. Available to hearing impaired + international audience. #BlogHerFood15
Great video strategy: Tagging. Again, authenticity to content is paramount. #BlogHerFood15