Most Web3 games don't have a retention problem, growth problem, economy problem, or community problem. They have a player ecosystem design problem. These aren't separate challenges. They're interconnected systems that work together to drive long-term participation, monetization, & sustainable growth. Competitive systems are a great example: • They create recurring content for LiveOps • They give players goals beyond farming • They increase retention & long-term participation • They create opportunities for creators, guilds, & partnerships • They enable sponsorships & cross-community events • They drive demand for game assets and strengthen the economy One well-designed system can impact player lifecycle, LiveOps, growth, and economic sustainability simultaneously. The strongest projects don't optimize individual features. They build player ecosystems where the systems reinforce each other. I finally updated my consulting deck to better explain the framework I use when evaluating and designing player ecosystems 👇 web3consulting.my.canva.site… Would love feedback from founders, operators, and growth teams😁

Didn't mean official announcements, just some back & forth/brainstorming with the rest of the contributors Yes, there are some legal hoops and it's still early, but if you don't at least get the contributors involved in the strategic thinking then I'm not sure what we doing here

Redesign or get rid of evolved parts. The original vision was to introduce new strategy, not more powerful cards Buy in tourneys with global ranking system and rank gated sponsored events Profit sharing Axie rental marketplace Capped the supply and stop distributions of SLP

I approached them months ago to redesign how classic works and got zero interest 🥲 The answer seems obvious, turn it into a P2P wagering platform with persistent rankings and sponsored tournaments. Add in event based delegation and prize sharing and we are cooking with gas!

One of the biggest flaws in Web3 gaming isn't the games. It's the systems. Most projects are designed to optimize either: • Financial systems (tokenomics, speculation, yield) OR • Gameplay systems (fun, progression, competition) Very few are designed to optimize the interaction between these two fundamentally different audiences. That's why so many token economies collapse. That's why so many great games never build sustainable player bases. The goal shouldn't be better tokenomics or better gameplay in isolation. The goal is to build systems that move players toward the overlap, where gameplay reinforces ownership, ownership reinforces engagement, and engagement strengthens the economy without alienating traditional gamers. The future of Web3 gaming won't be pushed forward by better games. It will be driven by better systems built specifically for the unique dynamics of Web3 gaming.

I generally agree, but I don't think "build better games" is nearly enough to fix Web3 gaming. The bigger issue is incentive design. We're building in an investor-centric industry where everyone expects a financial return. That doesn't magically disappear because the product is a game. Investors don't want to grind games. Gamers don't want to invest money. Yet we keep forcing both audiences into the same system and wondering why adoption stalls. Until we separate the investment layer from the player layer with distinct products, incentives, and user journeys, we'll keep ending up with games with no product fit. These are fundamentally different audiences. Treating them as one has been and continues to be one of Web3 gaming's biggest mistakes.

AI won't just change gaming It will turn every company into a game designer Vibe coding will allow businesses to rapidly build progression systems, rewards, quests, achievements, communities, and personalized onboarding experiences around their products. The future of onboarding won't look like tutorials or PDFs. It'll look more like games. As this happens, many of the skills developed in Web3 gaming become incredibly valuable: • Retention design • LiveOps • Community systems • Behavioral loops • Digital economies • Social coordination I've spent 8 years learning these systems. Starting to think they're going to be more transferable than ever in the near future 😎

This is insane, even their own employees can't use it if they aren't American 😂

Oh hell yeah! It's on now ⚾🔥

Caught the replay of the last @AxieInfinity Lounge. Axie has badly needed something to help connect the ecosystem for years, so I'm excited to see how Terrariums will strengthen both the economy and community over the long term. One important topic that came up near the end was how to reduce the supply of Axies. A suggestion was made to simply ban inactive Axies. While I understand the appeal of a quick fix that could remove a large portion of the available supply, I think that would be a huge mistake. Not only would it damage an already fragile investment narrative around Axies, but it would also undermine one of the core benefits of blockchain ownership. Setting a precedent where assets can simply be removed would hurt both @SkyMavisHQ's reputation and confidence in the broader industry. More importantly, Axie oversupply isn't really the problem. Inactive Axies aren't draining rewards, competing for resources, or creating economic pressure. Most currently have little utility compared to collectibles, which now capture much of the ecosystem's value. The solution isn't one magical system that fixes everything overnight. It will require multiple systems that gradually increase demand while reducing supply in a healthy way. Permadeath modes in AL, crafting systems, upgrading, wagering, and other burn mechanics can all contribute. One idea I've been thinking about is a premium breeding contract that requires both parent Axies to be burned for a chance to roll a new collectible Axie. If collectibles remain the most desirable asset class, this creates demand for breeding, revives one of Axie's strongest revenue-generating systems, and steadily reduces the supply of standard Axies. The concept could be expanded even further through additional burning to increase roll probabilities, plus the use of cross-IP collaborations and branded collectible releases. To me, that's the type of win-win solution worth exploring. There won't be one perfect answer. The goal should be a series of systems that gradually address the underlying issues without compromising everything that's been built so far ❤️ @Jihoz_Axie @jeffreykam @trungfinity