Marketing & PR firm creating the visibility & credibility that fuels revenue growth for law, real estate & financial firms. #BerbayPR
Joined July 2009
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You spoke with a reporter for a story they're writing. Does that mean you'll definitely be quoted?
Not necessarily. Here's why.
#PRtips #publicrelations #mediainterview
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๐ ๐ฒ๐ฒ๐ ๐๐๐ฟ๐๐ ๐๐ถ๐ฑ๐ฑ๐ฒ๐ป๐ โ ๐๐ฒ๐ฟ๐ฏ๐ฎ๐'๐ ๐ก๐ฒ๐ ๐๐ฐ๐ฐ๐ผ๐๐ป๐ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ
Cyrus executes comprehensive #PRcampaigns, from developing media pitches and press releases to preparing nominations, creating newsletters & implementing creative marketing strategies.
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Yes, you can generate business from your #PublicRelations campaign but itโs typically not a true lead generator program.
PR focuses on:
โ Increased visibility
โ Enhanced credibility
โ Brand recognition and awareness
berbay.com/services/pr-for-lโฆ
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๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฃ๐ฅ ๐ณ๐ผ๐ฟ ๐๐ฎ๐ ๐๐ถ๐ฟ๐บ๐: AI is reshaping how people find information, newsrooms are shrinking and content is everywhere. That makes credibility more valuable than ever. Our blog explores why PR may be entering a golden age: tinyurl.com/2wun53vc
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Noah Douge is leading an interactive workshop for @PRSSALB, giving students a hands-on look at how Berbay identifies, secures & maximizes media opportunities. Heโll also share how timeliness & creativity can help #PRpros stand out when pitching.
๐ tinyurl.com/4yw67zne
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For our latest Cultural Camaraderie outing, the Berbay team put our problem-solving skills to the test at Escapology Escape Room before heading to Broken Spanish Comedor for dinner. A fun night of teamwork, laughs and good food!
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Not every lawyer is going to be a rainmaker and treating business development as a one-size-fits-all expectation can actually undermine firm growth.
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We examine the role of โFinders, Minders, Grinders and Bindersโ and how each can contribute to a law firmโs success: tinyurl.com/57v29zwt
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Berbay Owner & Principal Megan Braverman joined the Judicial Dollars and Cents podcast to discuss how law firms build visibility, credibility and revenue through strategic #publicrelations.
๐๏ธTune in here: tinyurl.com/3rtbpewm
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Distributing your #pressrelease via a newswire can look a lot like earned media coverage โ but looks can be deceiving.
#Newswires have come up repeatedly in recent marketing conversations, raising questions about what firms are actually paying for & what placement numbers mean.
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Here's our take on when to use a newswire, when to pursue a targeted #PRcampaign, and when the two can work together: berbay.com/blog/the-problem-โฆ
#earnedmedia #PRstrategy
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โ Review the agenda and note sessions or events worth attending.
โ Identify any media, content or business development angles tied to the conference theme, location or audience.
โ Social amplification: announce participation on all social media platforms.
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The ROI from speaking rarely comes from the podium alone. It comes from everything you do before and after it.
#PRtips #speakingengagement #businessdevelopmenttips #marketingtips
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Feel like speaking engagements take up a lot of time and you're not seeing the ROI?
Before your next event, here are 5 ways to maximize value:
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We're hiring! Seeking an experienced Account Executive to assist with marketing and PR campaigns for clients in the law, real estate and finance sectors. ๐๐ฝ๐ฝ๐น๐ ๐ป๐ผ๐: berbay.com/about/careers/
#PRagency #hiringnow #hiring #marketingagency
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We think of this as the million dollar (even billion dollar) question: ๐ฉ๐ฐ๐ธ ๐ฎ๐ถ๐ค๐ฉ ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ ๐บ๐ฐ๐ถ ๐ด๐ฑ๐ฆ๐ฏ๐ฅ ๐ฐ๐ฏ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ธ๐ฉ๐ฆ๐ณ๐ฆ?
The honest answer is โ it depends.
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The right budget depends on your firmโs goals, market, size and growth strategy.
We break down practical benchmarks, smarter ways to allocate your budget and an interactive calculator to help determine the right investment for your firm: tinyurl.com/ttff6tze
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Sending out a press release over a newswire is ๐ก๐ข๐ง earned media.
Earned media comes from building relationships with journalists and securing editorial coverage.
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This type of third-party validation reinforces credibility and strengthens your online authority, increasing the likelihood that your firm is discovered through AI-generated search results.
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Owner & Principal Megan Braverman shares more about why this distinction matters on the Personal Injury Mastermind podcast. ๐๏ธListen here: tinyurl.com/2jjh84m3
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