Innovation @diageo . Like to tweet about brand + tech + purpose + co-creation.
London
Joined November 2011
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Benjamin Lickfett retweeted
Innovation in companies is insanely hard because it clashes with the established belief system that you can:
* execute on plan
* control outcomes
* avoid failure
* predict based on the past
"The simpler design puts more focus on your pics & videos",nice try #instagram it's just that users really reject it
How tech is forcing firms to be better global citizens. #bbc #techforgood bbc.co.uk/news/business-3571… @BBCWorld
The hungry caterpillar now teaches pre-schoolers how to code #digitaltoddlers @FisherPrice gizmodo.com/fisher-price-now…
China is using social media to publicly shame polluting companies mashable.com/2015/12/11/beij… #airpollution #socialmedia
.@IEbusiness is an incredible MBA for those who truly want to challenge themselves to make a difference #WhyMBA
A man who crawled for 7 years & never lost his smile deserves your support #smilewithalem @alemfoundation @KriticalM
Love the book vending machine idea...somethimes you just want selection and a paperback: brandchannel.com/home/post/2…
You can always trust @Virgin to inject a bit of brand personality where others fail:
wired.com/autopia/2013/10/vi…
Google Android KitKat...seems like the whole candy software plot got a bit out of controll: bbc.co.uk/news/technology-23…
Looking for the half-glass-full organisation: ft.com/cms/s/2/6b1fd178-81cf…
Benjamin Lickfett retweeted
In an apology battle between @jcpenney and Johnson&Johnson (@JNJCares), it's about words vs actions: ow.ly/kEVkx
Something very satisfying about public CEO bashing... businessweek.com/articles/20…