Prof. Bell Ihua, mni

For those who have been asking if they can download a soft copy of my book, #SkitEconomy, i'm truly excited to announce that it is now available on Selar - lnkd.in/emZXbA_7

Check out my latest article: FAREWELL - A Personal Tribute to: Professor Emeritus David Robert Hughes linkedin.com/pulse/farewell-… via @LinkedIn

Why aren't we prioritizing citizens welfare? How can we allow our young ones to be exposed to conditions like these? How can public institutions attack young citizens who are simply trying to eke out a living for themselves and their families? Where are our social safety nets?

Do any of these 👇🏾 sound familiar? 1. Do watch comedy skits every day but have never considered the economy behind the laughs & entertainment? 2. Would you like to understand how comedy skit-artistes and content creators are turning social media audiences into income and influence? 3. Have you often wondered whether skit-making can genuinely make money and create sustainable jobs for young Africans? 4. Are you interested in how social media is transforming Africa’s digital content ecosystem and the wider entertainment industry? 5. Do you want clear evidence & research on the economic potential of skit-making and Africa's digital creator economy? If any of these make sense, then this book is for you. It takes you behind the laughs to explore the business, wealth creation, influence, job opportunities, and even the challenges driving the Skit Economy. What you'll learn inside ✓ How the Skit Economy works — understand how comedy and digital content are produced, distributed, monetized, and transformed into economic and social value. ✓ The Skill-to-Revenue Engine — understand the different creative content niches and how to structure your content so viewers see you as a paid authority, not simply free entertainment (See Chapter Five). ✓ The Viral Machine — understand the 10 trends that shape the digital content ecosystem and can make your creative content go viral at within the shortest possible time (See Chapter Six). ✓ How social media is transforming content creation — discover how digital platforms have reduced traditional barriers and given creators direct access to local and global audiences. ✓ How content creation create is creating jobs and wealth — explore opportunities in video editing, graphic design, sound engineering, social media management, advertising, sponsorships, and other supporting sub-sectors with immense potential for wealth and employment opportunities in spite of Africa's youth bulge. ✓ The realities of the comedy skit industry — understand its opportunities alongside challenges such as funding, copyright infringement, piracy, platform algorithms, infrastructure, and monetization. ✓ What citizens really think about comedy skits — explore findings from a national study involving 1,521 participants and interviews with leading skit-makers/content creators (See Chapter Seven). ✓ What the future could hold for the industry — examine public-policy priorities, intellectual-property protection, financing, technology, and future research opportunities for strengthening the digital content ecosystem (See Chapter Eight). Click this link to download your copy: lnkd.in/emZXbA_7

Watch @dmerije's spoken word poetry presentation at @AfricaPolling's #NSCD2026

The quintessential @dmerije, doing what he does best at @AfricaPolling's National Social Cohesion Dialogue 2026. #NSCD20206