This is the voice of https://xitter.cf/t.co/imIZCp5Qyi, mostly its founder Andy Plesser. Even if you don't like beets, hope you enjoy the show.
New York, NY
Joined June 2008
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A big thank-you to the @NYSE for featuring our Beet.TV interview with Christine Gambino of @Omnicom on "NYSE Live" with Kristen Scholer!
Christine shared her perspective on how AI can help brands navigate the growing complexity of social media, retail media and AI-powered search, while improving campaign planning and performance.
Watch the full interview on Beet.TV (lnkd.in/g98bcAwG) and explore more interviews from the Beet.TV Leadership Summit with @OmnicomMediaGrp during @advertisingweek New York. #NYSE #Omnicom #OmnicomMedia #BeetOM #AWNY26
Andy Plesser retweeted
At LUMA, we believe that improved DECISIONING is the most consequential impact of AI on advertising. Yes, agentic workflows will make for a more EFFICIENT supply path (think 10%) but DECISIONING will drive better EFFECTIVENESS (think 10x) which is paramount in a world where marketers are focused on outcomes. DECISIONING also will create differentiation amongst intermediaries, separate winners from losers and finally bring about much needed consolidation and rationalization to a persistently fragmented ecosystem.
I sat down to discuss AI's impact on advertising with LUMA EIR and top operating executive @missmidha at the @NYSE for @Beet_TV.
This will be a major theme at our DMSbyLUMA event coming up on November 9, the leading CEO event in the industry. dmsbyluma.com/
Andy Plesser retweeted
She arrived in a box. She learned your job by watching you. Now there are 500 million of her.
NOW SERVING — a Slopcore music video.
Made by Super Intelligence. What number are you? 💙
AI can optimize your media buy, but it still can’t get everyone in the meeting to agree on what success looks like. Join @viant_tech’s Amanda Sheplee, @HavasMediaGroup’s Molly Hop and AJL Partners’ @LouPas at the Beet Retreat LA, Nov. 4–6, to see how AI and CTV can turn smarter investments into measurable business results, once everyone agrees on what they’re measuring. Sign up here: events.beet.tv/la
Podcast advertisers know someone is listening. Figuring out exactly who has been the more interesting part. Jared Lapin of Consumable tells Beet.TV Editorial Director @lgranatstein at the @iab Podcast Upfronts how PodIQ aims to give podcast audiences an identity beyond household-level guesswork and help advertisers reach listeners outside the feed.
Visit Beet.TV for this video (beet.tv/2026/10/consumables-…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
When Beet.TV launched 20 years ago, artificial intelligence was mostly something that tried to kill humanity in science-fiction movies. Now it’s writing emails, analyzing data and occasionally hallucinating its way through a client presentation. As Beet.TV celebrates its 20th anniversary, Mainardo de Nardis of @EdelmanPR reflects on the revolutionary power of AI.
Visit Beet.TV for this video (lnkd.in/gnYpw9xh) and much more! #BeetTV20 #Beet20 #AI #Advertising #Marketing #FutureOfWork
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
When Beet.TV launched 20 years ago, artificial intelligence was mostly something that tried to kill humanity in science-fiction movies. Now it’s writing emails, analyzing data and occasionally hallucinating its way through a client presentation. As Beet.TV celebrates its 20th anniversary, Mainardo de Nardis of Edelmann reflects on the revolutionary power of AI.
Visit Beet.TV for this video (lnkd.in/gnYpw9xh) and much more! #BeetTV20 #Beet20 #AI #Advertising #Marketing #FutureOfWork
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
TikTok is very good at capturing attention. Now comes the key step of turning all that scrolling into business results. David Kaufman of @tiktok_us tells Beet.TV contributor David Kaplan how AI-powered advertising tools can help brands turn curiosity into purchases, sales leads and other outcomes that look better on a dashboard than “people watched stuff.”
beet.tv/2026/10/ai-transform…
Advertising has never encountered a simple concept it couldn’t improve with several competing acronyms. Jamie Finstein of @iab tells Beet.TV Editorial Director @lgranatstein why agreeing on what CTV, streaming and digital video actually mean is becoming more important as AI prepares to automate the confusion.
Visit Beet.TV for this video (beet.tv/2026/10/ad-industry-…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Creator advertising has plenty of creativity. What it apparently needs now is better plumbing. James Douglas of @iab tells Beet.TV at the IAB PlayFronts why standardizing how creator media is measured, compared and bought could help turn a $44 billion market into something considerably bigger.
Visit Beet.TV for this video (beet.tv/2026/10/creator-mark…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Commerce media has reached the exciting stage of industry evolution where everyone agrees it’s important and then starts arguing about what it actually is. Collin Colburn of @iab tells Beet.TV Editorial Director @lgranatstein at the IAB Podcast Upfront why competing definitions can coexist, while fragmentation remains the considerably less philosophical problem that needs fixing.
Visit Beet.TV for this video (beet.tv/2026/10/iabs-collin-…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Bar Keeper's Friend isn’t looking for creators who can simply hold up a bottle and point enthusiastically at it. Felicia Zhang of @barkeeperfriend tells Beet.TV contributor David Kaplan at @eMarketer's Future of Digital event how the brand starts with communities, stories and shared interests, then finds creators who already belong in the conversation.
Visit Beet.TV for this video (beet.tv/2026/10/bar-keepers-…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Advertisers have no shortage of measurement tools, which is reassuring until someone asks what all the numbers actually mean. Matt Shapo of @iab tells Beet.TV Editorial Director @lgranatstein why fragmentation still makes it difficult to determine which ads worked, how they worked together and whether some customers were going to buy anyway.
Visit Beet.TV for this video (beet.tv/2026/10/better-media…) and much more! Reported by @robwilliamsNY #mediameasurement #admetrics
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤