be Luca Netz > dropped out of high school at 16 > homeless in South Central Los Angeles > couch to couch. guest room to guest room. > organizing underground rap shows just to survive > lands a job at a tiny startup called Ring Doorbell > one of their earliest employees > watches it scale from 20 people to 2,000 > Amazon acquires Ring for $1 billion > Luca was already gone — onto the next thing > 18 years old > starts drop shipping gold chains on Shopify > makes his first million > CEO of La Gold Cartel at 18 > CMO of Von Dutch at 19 > then CMO of Gel Blaster > takes North America's fastest growing toy company > zero to $100 million in sales in 15 months > then he sees Pudgy Penguins > 8,888 cartoon penguins made by teenagers in a dorm basement > NFT bear market incoming > everyone sees a disaster > Luca sees a brand > buys it for $2.5 million > invests another $500k of his own money to keep it alive > Walmart. Target. Amazon. Chuck E. Cheese. Walgreens. 1.5 million toys sold > $10 million in revenue in year one > 30 billion Giphy views > December 2024 > airdrops $1.5 billion in PENGU tokens to millions of wallets > igloo (Pudgy Penguins Parent Company) acquires Abstract > raises $11 million led by Founders Fund > builds the consumer crypto chain from the ground up > a homeless kid from South Central > who made his first million selling gold chains is now helping build the world's largest onchain community > the world kept telling him no > he kept building anyway > Abstract is just the next chapter