Congratulations to the newly elected Cattlemen's Beef Board officers! These volunteer leaders, chosen by fellow board members, will guide the national Beef Checkoff in 2025. Meet the team here: bit.ly/3EA7WVG #BeefCheckoff
Selling cattle directly to a producer? Buyer and seller must ensure the Beef Checkoff is collected and remitted. Sellers are encouraged to handle compliance. Get the Private Treaty Sales Form here: bit.ly/3DKTRnT #BeefCheckoff
The 2025 Beef Checkoff Visionary Award is open for nominations! If you know someone who goes above and beyond to support and advance the Beef Checkoff’s mission, now is the time to recognize them. Submit your nomination by March 14: bit.ly/4hgSNak #BeefCheckoff
Hear from CBB member David Bruene on @ProCattlemag on how the Beef Checkoff’s Channel Marketing fuels beef demand through e-commerce, packaging and engagement. Learn more: bit.ly/4fLji6g #BeefCheckoff
Heading to San Antonio this week? Don’t miss the Cattle Industry Convention on February 4-6 – the top event for cattlemen and women nationwide to shape our industry’s future. Find the schedule of events here: bit.ly/408jWVn #BeefCheckoff
With strong demand, beef continues to lead the way in retail sales, surpassing other proteins. Explore the full insights here: bit.ly/41Zh1kF #BeefCheckoff
Beef demand is stronger than ever. As mentioned by CBB Chair Andy Bishop in a @KFRR_Official interview, consumers trust what producers do – from raising cattle sustainably to delivering the best protein on their plates. Read more here: bit.ly/3BN26zq #BeefCheckoff
Producers, your voice matters! Learn how the Checkoff ensures transparency and two-way communication from Steve Springer, Wisconsin cattle producer and Cattlemen's Beef Board member. Read more: bit.ly/40z1oPT #BeefCheckoff
The updated Checkoff-funded Beef Quality Assurance National Manual is here. It’s your guide for science-backed practices to enhance beef quality and uphold consumer trust. Get the details now: bit.ly/4047rKv #BeefCheckoff
Meet Nathan Martin, a Missouri cow-calf producer and Federation of State Beef Councils member. Check out his quick takes in this rapid fire Q&A! #BeefCheckoff









