Becky Achen (@BeckyAchen) header
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Strategic Marketing Consultant, Teacher, Researcher, and Certified Personal Trainer

Waterford, CA
Joined March 2011
Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)Photo by Becky Achen (@BeckyAchen)
💭COMMENTARY Scholars interested in relationship marketing and social media now have an amazing resource as @BeckyAchen of @UOPacific presents the state of scholarship on this topic, in addition to numerous areas for scholarly advancements! journals.humankinetics.com/v…
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Just over two weeks away from SMA 2023! Super excited that we have a new presenting sponsor @EatSuckerPunch. Who else will I be seeing there!?!
As we gear up for our 20th anniversary celebrations, the Sport Marketing Association is pleased to announce that the upcoming SMA conference from October 25-27 at the Hilton St. Petersburg Bayfront will be presented by SuckerPunch!🥒
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Happy to have Dr. Meredith Wills guest lecture in my sports analytics class. Her perspective and knowledge of analytics in baseball enriches our program time and time again! @Bbl_Astrophyscs
Dr. Meredith Wills (@Bbl_Astrophyscs) guest lectured at a @UOPacific #sportsanalytics course, engaging students in a thought experiment in which they placed themselves in the shoes of @MLB team analysts and used player tracking data to compare hypothetical players. 👀💪⚾📈
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Becky Achen retweeted
🚨Students🚨Want to analyze real-world player tracking data? Want to get noticed by teams? (Yes, really!) Compete in the 2023 #SMTDataChallenge and teach the world something new about #DefenseOnTheDiamond. Register now at stat.cmu.edu/cmsac/conferenc…. #CMSAS @CMU_Stats
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Join me at the Creator Economy Expo in May 2023! I guarantee the experience will be unlike any other conference you have attended before. Did I mention @YellowTuxJesse is speaking? Save an additional $100 with code beckyachen. cex.events/ #CreatorExpo
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Great final session of the first day of the #CreatorExpo. @DanielPink and @brianclark talk about the creator economy, content creation, and all of his books. What a great conversation!
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The Creator Economy Expo is already amazing. These are my people! @JoePulizzi @TheTiltNews
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Interested in learning more about content entrepreneurship and Web3?🔥 Sign up for this awesome newsletter! thetilt.com?rh_ref=<span style='color:green' title='Will be replaced with the subscriber's rh code'>[RH CODE GOES HERE]</span>&utm_source=twitter
Shout out to @jessbrougham_ for being a finalist for @JIIAJournal Outstanding Article of the Year Award and placing second @CSRIConference with an article from her master’s thesis! @ISUGradSport @ISUKinesandRec #KNRproud
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Thanks @neilhoyne for speaking with me about using data! My students are going to learn so much!
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Thanks to @JoePulizzi for sharing his knowledge and experience with my students at Xavier! If you haven't checked out his work in the content marketing space, you must do so immediately! @CMIContent @TheTiltNews
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Check out this work from ISU Alum @jessbrougham_
We are capping off our 2021 new articles with a solo work from Jessica Brougham @jessbrougham_ The Impact of Social Media on the Mental Health of Student-Athletes across NCAA Divisions csri-jiia.org/wp-content/upl…
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Analysis comparing how professional #sport organizations in the #UnitedStates used #Facebook and @Twitter in the #offseason to assess how interactions on these #networks differ @beckyachen bit.ly/2Si6rks #sportmarketing #socialmedia #faninteraction
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Thanks to @Mike_Stelzner for speaking with the Social Media Marketing class at Xavier University today! Such great insights. Check out @SMExaminer for more great content around social media marketing.
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Another invite from some great @PacificTigers student-athletes to check out a soccer game. Happy Senior Night to Janae, Haleigh and all the UoP senior soccer players!
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When your student invites you to check out the hockey team they work for you get a babysitter and go. Thanks @AHLHeat for a great game. Get out and check out your local minor league sport teams!
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The finals are underway! Who’s going to be the winner⁉️ Be sure you attend the awards luncheon for the big reveal!
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Interesting look at NBA Top Shot and marketing NFTs in sport. I will admit I am intrigued….@getDeestweets @DoctorGC @mBLASzKa #SMAVegas
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A peek behind the curtain where the magic happens! Your Executive Board hard at work at #SMAVegas ✨
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Know someone interested in graduate school? Tag them in this post! The Graduate School is hosting a VIRTUAL Open House during the month of November! There are 50+ sessions and opportunities to learn more about your program. Register: connect.illinoisstate.edu/re…