@BastDeCode

Business Development @bitbase_ex

 Decoding
Joined February 2020
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The thread was the short version. The long one: brands built this game, the scammers just read the rules correctly. decodenewsletter.substack.co…
Bast
@BastDeCodeOct 8
Most crypto industry KOLs are not partners. They’re vendors with a referral link. (Not to mention, most of the industry is full of scammers) I’ve assessed several hundred of them. Here’s why I stopped signing KOLs and started building brand ambassadors instead 🧵
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So I stopped buying reach. I build brand ambassadors instead. Fewer people. Longer terms. They use the product, they get paid for consistency, and they grow with the brand instead of renting it out for a week.
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The difference in one line: A KOL sells you an audience for a campaign. An ambassador builds one with you over a year. One is a media buy. The other is a partnership.
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If you’re a trader with a real audience and want the long version of this deal, my DMs are open. If you’re a firm still paying for screenshots, the problem was never the "creators" you picked. It was the deal you offered.
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3. Volume & Sales fakers Inflated screenshots. Overlapping date ranges. Borrowed dashboards. Common enough that I verify every volume/sale claim before a conversation goes any further. Not as an exception. As step one.
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Put those four together and you have most of the market. Creators with real trading audiences who stay and deliver do exist. They’re a small minority, buried under everyone gaming the gap.
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4. Content-payment hunters They sell posts, not outcomes. Fine as a business. But it’s a media buy, and most firms price it like an acquisition channel. Then act surprised when nothing converts.
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Most crypto industry KOLs are not partners. They’re vendors with a referral link. (Not to mention, most of the industry is full of scammers) I’ve assessed several hundred of them. Here’s why I stopped signing KOLs and started building brand ambassadors instead 🧵
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2. Giveaway hunters Audiences built on free capital. Thousands of followers who showed up for a free account and leave the second it stops. Nothing converts to a paying customer.
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1. Bonus hunters They hop from program to program collecting signing bonuses. Loud during the paid window. Gone the day it ends. Loyal to the incentive, never to the product.
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The system is broken at the root. Companies pay for volume or sales. KOLs deliver visibility (If they at least do the job you paid them for) Pay for one thing, measure another, and you attract whoever is best at exploiting the difference. Then you get four types.
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Affiliate work is one of the least understood paths to income in crypto. You earn from trading activity without trading. You earn from markets without being profitable in them. It's media leverage, borrowed from other people's audiences and structured commercially.
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Most crypto companies get KOL partnerships wrong in the same way. They find a trader with an audience and expect them to also be a performance marketer Conversion infrastructure is the company's job ⬇
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Creator supplies audience and trust, and gets paid for content plus performance. Company supplies the funnel, and gets paid in the volume that funnel converts. Neither gets blamed for the other's job.
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I have been working on building the actual tools for creators to outperform in any type of environment. As a real Business Developer I have your back, so you can focus on what you do best. If you're interested in doing business with me, hit me a DM, happy to chat with like minded people.
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Important day for markets ahead. #FOMC Let me know your thoughts! Curious to see how are managing risk.
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