@Baseline_Pro

One platform for your entire facility. Scheduling. Payments. Teams. Websites. Built from the ground up for Baseball business.

 Nashville, TN
baselinepro.com
Joined December 2025
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Monday carries 20.9% of all lesson shopping. Sunday carries 15.0% and books at 40%, the best rate of any day. Families decide your week before your week starts. Post next week's hours by Sunday morning. baselinepro.com/blog/state-o… #YouthSports
Bar chart: share of all lesson booking sessions by day. Monday 20.9 percent, Tuesday 17.0, Wednesday 15.1, Sunday 15.0, Thursday 12.8, Friday 10.3, Saturday 9.0.

ALT Bar chart: share of all lesson booking sessions by day. Monday 20.9 percent, Tuesday 17.0, Wednesday 15.1, Sunday 15.0, Thursday 12.8, Friday 10.3, Saturday 9.0.

28% of members on dedicated class plans never registered for a single class all winter. "Not using it" is 3% of stated cancel reasons. They leave without saying so. They are visible in your own data by week three. baselinepro.com/blog/winter-… #Memberships
Bar chart on a dark card over a blurred cage corridor. Classes per active week among unlimited members who registered at least once, with under 0.5 a week at 32 percent highlighted in red. Baseline.

ALT Bar chart on a dark card over a blurred cage corridor. Classes per active week among unlimited members who registered at least once, with under 0.5 a week at 32 percent highlighted in red. Baseline.

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On the winter scale, the median facility runs 100 in Nov to Feb, 61 in March, 29 in April, 19 in May. Same building. Same staff. A fifth of the class volume. Most of your cost base does not know that. baselinepro.com/blog/winter-… #FacilityOperations
Bar chart on a dark card over a blurred empty daylit facility. Monthly class registrations indexed to the Nov to Feb average, falling to 19 in May, highlighted in red. Baseline.

ALT Bar chart on a dark card over a blurred empty daylit facility. Monthly class registrations indexed to the Nov to Feb average, falling to 19 in May, highlighted in red. Baseline.

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Everyone advertises 6:1. Almost nobody runs it. The median hitting class has 3.5 athletes and 3 per coach. 71% run at 4 per coach or fewer. Cap at 6. Staff for 6. Budget on 3 to 4. baselinepro.com/blog/winter-… #YouthBaseball
Bar chart on a dark card over a blurred indoor hitting lesson. Share of held hitting classes by athletes per coach, with 3 to 4 at 36.3 percent highlighted in red. Baseline.

ALT Bar chart on a dark card over a blurred indoor hitting lesson. Share of held hitting classes by athletes per coach, with 3 to 4 at 36.3 percent highlighted in red. Baseline.

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Among members who used their class plan: Unlimited members register for 1.0 classes a week. 2x a week members register for 1.3. Your unlimited member would fit inside your 2x plan. The word is selling the option, not the usage. baselinepro.com/blog/winter-… #Memberships
Bar chart on a dark card over a blurred training facility. Classes registered per active week by tier, with unlimited at 1.0 highlighted in red. Baseline.

ALT Bar chart on a dark card over a blurred training facility. Classes registered per active week by tier, with unlimited at 1.0 highlighted in red. Baseline.

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Pitching needs nearly as much room as hitting. Pooled across facilities running both, pitching takes 97% as many class space-hours. 34.4% of pitching class hours already run inside batting cages. Give it its own cage at 5 and 6pm. baselinepro.com/blog/winter-… #BattingCages
Bar chart on a dark card over a blurred indoor pitching lane. Share of pitching class space-hours by space type, with batting cage at 34.4 percent highlighted in red. Baseline.

ALT Bar chart on a dark card over a blurred indoor pitching lane. Share of pitching class space-hours by space type, with batting cage at 34.4 percent highlighted in red. Baseline.

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27,677 winter classes at 89 cage-equipped facilities. Registrations hit winter pace the week of Nov 10 and peak the week of Jan 5. But October classes get posted at 3/4 of winter volume while sign-ups run at half. baselinepro.com/blog/winter-… #YouthBaseball
Bar chart on a dark card over a blurred indoor batting cage. Class registrations by week, median business, indexed to its own November to February week, peaking at 113 the week of January 5. Baseline.

ALT Bar chart on a dark card over a blurred indoor batting cage. Class registrations by week, median business, indexed to its own November to February week, peaking at 113 the week of January 5. Baseline.

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Pitching takes almost as much cage time as hitting in the data. Cage pressure peaks at 2/3 booked during one hour, not all evening. baselinepro.com/blog/winter-… #FacilityOperations
The winter runway is short: registrations indexed to winter pace. Baseline.

ALT The winter runway is short: registrations indexed to winter pace. Baseline.

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Subscriptions are a fixed cost. Facility revenue isn't, 70-80% often lands in 3-5 months. 95% of $1M+ facilities pass processing fees through. Net software cost: $0. baselinepro.com/pricing/calc… #Pricing
Fixed cost vs. cost that scales: annual software cost by processing volume. Baseline.

ALT Fixed cost vs. cost that scales: annual software cost by processing volume. Baseline.

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75% of completed lesson bookings are made by someone other than the athlete. 31% are followed by another booking from the same family within 30 minutes. Parents book in batches, usually from a phone. baselinepro.com/blog/state-o… #YouthSports
Who comes back after a dead end: return rate by booking frequency. Baseline.

ALT Who comes back after a dead end: return rate by booking frequency. Baseline.

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Specialist trainers earn 1.8x more than generalists: $69,894 vs $37,780 median 6-month revenue. Parents book to fix one problem. They stay when they can see it working. #AthleteDevelopment
Specialists earn 1.8x more: $69,894 vs $37,780 median 6-month revenue. Baseline.

ALT Specialists earn 1.8x more: $69,894 vs $37,780 median 6-month revenue. Baseline.

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Weekday 4-8pm sells 34.6% of posted trainer hours. 10am-2pm sells 10.5%. Same trainers, same price. Cut notice, post 2+ weeks out, staff what sells. baselinepro.com/blog/state-o… #SportsFacility
Not all hours are worth the same. Weekday 4-8pm sells 34.6% of posted trainer hours. Baseline.

ALT Not all hours are worth the same. Weekday 4-8pm sells 34.6% of posted trainer hours. Baseline.

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A 2-hour registration countdown took one club's week-old follow-up list from 24.3% to 13.4%. Down 45%, no extra staff chasing. Full log: baselinepro.com/blog/two-hou… #YouthSports
The follow-up list, one week later: 13.4%, down from 24.3%. Baseline.

ALT The follow-up list, one week later: 13.4%, down from 24.3%. Baseline.

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New facilities that hold 80%+ of their first-month customers through month 6 earn 2.4x in median 6-month revenue. $85,345 against about $36,000. Baseline cohort research. baselinepro.com/blog/what-su… #AthleteDevelopment

What Successful New Sports Facilities Do Differently | Baseline

Cohort research on first-year sports facilities: revenue grows 4.8× in year one, strong communicators earn 3.5× more, and 80%+ early retention drives 2.4× revenue. The four levers that matter — and...

baselinepro.com
Winter class calendars, from the ones that name an age band: Youth bunches early. 54% start at 5 or 6pm, 11% at 7pm or later. High school spreads evenly 4 to 9pm, 34% at 7pm or later. Split them by clock. baselinepro.com/blog/winter-… #YouthSports

The Winter Season: Class Schedules, Cage Allocation & Membership Tiers (2026 Study) | Baseline

27,000 winter group-training classes at 89 indoor facilities: pitching takes nearly as much cage time as hitting, the median class has 3–4 athletes (17% exceed 6:1), only 1 in 10 hitting programs run...

baselinepro.com
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Stripe Smart Disputes keeps 30% of every dispute it wins, plus $15 per dispute received. Median disputed charge at a sports facility: $107. So getting your own money back runs about $32. On Baseline it's included: baselinepro.com/blog/how-bas… #SportsFacility
Close crop of hands in worn batting gloves gripping a bat. Text: zero dollars, what dispute defense costs on Baseline Payments.

ALT Close crop of hands in worn batting gloves gripping a bat. Text: zero dollars, what dispute defense costs on Baseline Payments.

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"I didn't make this charge" is the hardest dispute to win. Merchants win about 9% of true fraud claims. Baseline facilities win 26.2%, against 95.1% on ordinary service disputes. The difference is the IP and device captured at checkout. baselinepro.com/blog/how-bas… #Payments
Bar chart of win rate by dispute reason. Service disputes 95.1 percent, membership cancellation 88.9 percent, fraud 26.2 percent.

ALT Bar chart of win rate by dispute reason. Service disputes 95.1 percent, membership cancellation 88.9 percent, fraud 26.2 percent.

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The industry answers about half its chargebacks and recovers 1 in 10. We checked our own: across 1,113 youth sports businesses on Baseline, 88.5% of closed disputes won last quarter. Every one answered. baselinepro.com/blog/how-bas… #YouthSports
Dark batting cage at night, batter mid-swing. Text: the industry recovers 1 in 10 disputed payments. Baseline facilities win 88.5 percent of closed disputes.

ALT Dark batting cage at night, batter mid-swing. Text: the industry recovers 1 in 10 disputed payments. Baseline facilities win 88.5 percent of closed disputes.

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A year in the life of an established lesson book, season-adjusted: 14% went to zero 29% shrank 25%+ 27% held steady 30% grew 25%+, including 17% that doubled One book is a coin flip. A bench is a business. baselinepro.com/blog/economi… #SportsBusiness
Chart titled One book is a coin flip, nine is a business. Season-adjusted change in an established lesson book over a year: went to zero 14 percent, down more than 25 percent 29 percent, steady within 25 percent 27 percent, up more than 25 percent 30 percent highlighted in red.

ALT Chart titled One book is a coin flip, nine is a business. Season-adjusted change in an established lesson book over a year: went to zero 14 percent, down more than 25 percent 29 percent, steady within 25 percent 27 percent, up more than 25 percent 30 percent highlighted in red.

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4 to 8pm holds 62.5% of all lesson hours. Everything else waits until the last kid goes home. Friday 9/4, 11:15am CT: Zack Ladner and Joseph Berger on what to hand off to AI. Live demos, then Q&A. RSVP: share.hsforms.com/2zXGiRANbS… #YouthSports
Webinar banner: The Future of Work, Reimagining sports management with AI. Friday 9/4 at 11:15. Featuring Zack Ladner, COO at Baseline, and Joseph Berger, AI Lead at Baseline.

ALT Webinar banner: The Future of Work, Reimagining sports management with AI. Friday 9/4 at 11:15. Featuring Zack Ladner, COO at Baseline, and Joseph Berger, AI Lead at Baseline.

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