#Marketing professor @Wharton. Author of The Shopping Revolution https://xitter.cf/t.co/6xqh6xlw9U #consumer choice, #brand loyalty & management, #retailing & #CRM.
Joined May 2009
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Barbara Kahn retweeted
@Recess CMO Zech Francis joined @Wharton's @BarbaraKahn and @amreed2 on Marketing Matters to discuss how the beverage brand is positioning its drinks, getting people to try them, and building a community around the everyday ritual of winding down.
🎧: whr.tn/3TgqHoV
Barbara Kahn retweeted
Which #SBLX commercial stood out to the @Wharton Marketing Matters hosts?
We asked @AmReed2 & @BarbaraKahn for their takes and the answer was clear: @DunkinDonuts' "Good Will Dunkin'" ad featuring stars of the past tapped into nostalgia and pop culture aligned with its brand.
Barbara Kahn retweeted
We don’t just eat food.
We build and express identity through it.
On a recent episode of Marketing Matters, I sat down with @barbarakahn and Jorge Samayoa, CMO of @HelloFresh , to talk about something that looks like convenience on the surface—but is really about who we get to be in the kitchen.
Every day is a parade.
Sometimes the parade starts in the kitchen.
#MarketingMatters #Identity #BrandStrategy #ConsumerBehavior #HelloFresh #EveryDayIsAParade
Thank you to @RETHINKRetail for this recognition.⭐
#TopRetailExperts #TRE2026 #RETHINKRetail #RetailLeadership
Check out our new book on Visual Marketing! We use consumer psychology, marketing, and neuroscience to propose useful visual strategies to increase the effectiveness of marketing efforts. @Wharton @whartonknows
routledge.com/Visual-Marketi…
Excited to announce our new book, "Visual Marketing: A Practical Guide to the Science of Branding and Retailing." We use principles in consumer psychology, marketing, and neuroscience t to increase the effectiveness of marketing efforts. Check it out: routledge.com/Visual-Marketi…
Barbara Kahn retweeted
With this week marking five years since the start of the COVID-19 pandemic, @WhartonKnows spoke with @ZekeEmanuel, @BarbaraKahn, @KHosanagar, and other professors about its lasting impact on the economy and business world: whr.tn/3ReG24s
ALT Graphic illustration titled "COVID-19's Impact, Five Years Later" from Knowledge at Wharton, featuring abstract representations of a virus, healthcare symbols, and home environments.
Barbara Kahn retweeted
Five years since the start of the COVID pandemic, what's its lasting impact on business and the economy?
We asked @Wharton experts – including @ZekeEmanuel, @BarbaraKahn & @KHosanagar – to reflect on everything from health care to work to supply chains. whr.tn/4hshTCb
Barbara Kahn retweeted
✨SPOTLIGHT✨
Today at 5:30pm ET - the VP of Marketing for Brands including @PopTartsUS & @Cheezit joins @AmReed2 & @BarbaraKahn to talk about running the #Marketing for @PopTartsBowl & @CitrusBowl - making them both Viral Marketing Hits🔥
🔊Tune in on @SXMBusiness🔊
Yesterday on our @Wharton @SXMBusiness @SXMMarketing *Marketing Matters" radio show we discussed the @WalmartBirkin and #luxury branding strategies, including #dupes. Great show with @ludovicaCesareo as our guest, @amreed2 as cohost. fun show
podcasts.apple.com/us/podcas…
Thank you @rethinkretail @aliyahflowers for recognizing me as a Top Retail Expert 2025 #topretailexperts @Microsoft @Cognizant @BakerRetailCtr @Wharton It is an honor to be part of this community of scholars and industry leaders
So fun to have @SpiritHallow CEP Steven Silverstein on our Marketing Matters show @Wharton with @amreed2
Currently reading 8 Retail Lessons from the CEO of Spirit Halloween Stores globalyouth.wharton.upenn.ed…
Our new paper on Fomo with @jacirifkin and Cindy Chan
What fuels our fear of missing out? news.cornell.edu/stories/202…
Barbara Kahn retweeted
🎃 During the fall, it can seem like pumpkin spice is everywhere – and then suddenly, it’s gone, replaced almost overnight by peppermint.
That scarcity is one of the factors driving the autumnal flavor’s enduring popularity, says Marketing Prof. @BarbaraKahn in @RetailDive: whr.tn/4gYIw2L
ALT Promotional graphic featuring a quote from Barbara Kahn, Professor of Marketing at the University of Wharton. The quote discusses achieving rock-star status in one’s field and the significance of having fun and character. Includes a portrait of Barbara Kahn.
Barbara Kahn retweeted
Last year, we lost the great @Wharton Prof. Howard Kunreuther. He was an incredible scholar and an exceptional colleague. Here's an essay entitled "Mentoring for Good" that I contributed to a collection out this week in @TheRegReview honoring his legacy ❤️
theregreview.org/2024/08/26/…
Barbara Kahn retweeted
Excited that my colleague @barbarakahn is speaking at the #MarketingOfTheFuture conference on the impact that “false need for constant replication” is leading to narrower research ideas. I agree!
Barbara Kahn retweeted
🌟SPOTLIGHT🌟 - TODAY at 5:30pm ET @ChipotleTweets's VP of Marketing joins @BarbaraKahn & @AmReed2 on @SXMBusiness to talk about their collab with @Wonderskin in celebration of #NationalAvocadoDay💄💋🥑
🔊Tune in on #SiriusXM132🔊
Barbara Kahn retweeted
TODAY at 5pm ET - @MarketingDive's @PatchAdams03 on #Marketing News of the week:
- @NBCUniversal Tops #Olympics Record As Ad Sales Surpass $1.2B
- #OlympicGames Advertising #Olympics2024Paris
- #Google Reverses Plan To Phase Out Third-Party Cookies
🔊Tune in on @SXMBusiness🔊
