@BW_mag

Offering authoritative and actionable advice to convenience and foodservice wholesalers. Editor: @BW_PaulHill

 London, England
betterwholesaling.com
Joined October 2011
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The latest issue of Better Wholesaling Insight is out! Featuring exclusive content from the likes of @LWCDrinksLtd, @Pricecheck_UK, @Brakes_Food, @Parfetts, @Sugro, @DunstersFarm, @Caterforce and @LambWeston issuu.com/newtradepublishing…
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JJ using delivery network to fulfil TikTok orders betterwholesaling.com/jj-usi…

JJ using delivery network to fulfil TikTok orders

JJ Foodservice is now fulfilling TikTok Shop orders through its delivery network, in what the company claims makes it the first wholesaler

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FWD reveals awards shortlist betterwholesaling.com/fwd-re…

FWD reveals awards shortlist

The FWD has revealed the shortlist for the wholesale section of its annual awards, with the winners set to be announced next month:

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Savona opens £3m expanded London depot betterwholesaling.com/savona…

Savona opens £3m expanded London depot

Savona Foodservice has officially opened its expanded 50,000 sq ft London distribution depot

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Parfetts continues southern expansion betterwholesaling.com/parfet…

Parfetts continues southern expansion

Parfetts has grown its symbol estate in the south to 41 stores just a year after opening its Southampton depot

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Delice de France unveils Autumn/Winter range betterwholesaling.com/delice…

Delice de France unveils Autumn/Winter range

Delice de France has revealed its 2026 Autumn/Winter catalogue for the foodservice and convenience sectors.

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Cotswold Fayre secures exclusive wholesale listing of premium cordial lines betterwholesaling.com/cotswo…

Cotswold Fayre secures exclusive wholesale listing of premium cordial lines

Cotswold Fayre has been appointed the exclusive wholesale partner for the new premium cordial Bottlegreen x Highgrove collection.

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AF Blakemore chief Carol Welch steps down betterwholesaling.com/af-bla…

AF Blakemore chief Carol Welch steps down

AF Blakemore chief executive Carol Welch has stepped down after nearly four years in the role, Better Retailing can reveal.

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Kitwave Group acquires First Choice Foodservice betterwholesaling.com/kitwav…

Kitwave Group acquires First Choice Foodservice

The Kitwave Wholesale Group has acquired First Choice Foodservice as part of a strategy to continuing growing its reach around the UK.

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Bidfood reveals food trends for 2027 betterwholesaling.com/bidfoo…

Bidfood reveals food trends for 2027

Bidfood has revealed what it believes will be the food and drink trends set to shape the foodservice market in 2027

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Castell Howell secures contract with Football Association of Wales betterwholesaling.com/castel…

Castell Howell secures contract with Football Association of Wales

Castell Howell Foods has secured a long-term partnership with the Football Association of Wales (FAW)

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Incoming Unitas chief aiming to double own brand sales betterwholesaling.com/incomi…

Incoming Unitas chief aiming to double own brand sales

Future Unitas chief executive David Cooke has revealed an ambition to double own brand sales to £43m by 2030

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Sysco launches laundry range for foodservice outlets betterwholesaling.com/sysco-…

Sysco launches laundry range for foodservice outlets

Sysco has launched a new, professional‑grade laundry range designed to make on‑site laundry simpler

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STG reveals XQS pouch range updates betterwholesaling.com/stg-re…

STG reveals XQS pouch range updates

Scandinavian Tobacco Group UK’s is adding a Virgin Peppermint flavour to its XQS nicotine pouch range

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Three Bees Spirits offering free stock to new wholesale customers betterwholesaling.com/three-…

Three Bees Spirits offering free stock to new wholesale customers

Alcohol supplier Blue Harborough Honey Company has secured a distribution deal with Blue Diamond garden centres

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Cooke to take over from Kinney as Unitas chief betterwholesaling.com/cooke-…

Cooke to take over from Kinney as Unitas chief

David Cooke is to succeed John Kinney as the chief executive of Unitas at the start of next year.

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Unitas launches DRS support tool for wholesale customers betterwholesaling.com/unitas…

Unitas launches DRS support tool for wholesale customers

Unitas Wholesale has created a tool to help independent retailers prepare for the Deposit Return Scheme (DRS).

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Spar Scotland highlights food to go opportunity at trade show betterwholesaling.com/cj-lan…

Spar Scotland highlights food to go opportunity at trade show

The convenience market continues to face significant challenges, but there are considerable opportunities for retailers such as food to go.

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Harlech reports 1,100% increase in festive pre-orders betterwholesaling.com/harlec…

Harlech reports 1,100% increase in festive pre-orders

Harlech Foodservice has reported a 1,100% increase in festive pre-orders, with its festive brochure featuring 420 products, including 78 new lines.

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Sysco partners with consultancy firm for sustainability programme betterwholesaling.com/sysco-…

Sysco partners with consultancy firm for sustainability programme

Sysco GB has launched a programme designed to help foodservice operators make menu decisions supported by sustainability certifications.

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Wholesalers urged to prepare for Trader Support Service ahead of deadline betterwholesaling.com/wholes…

Wholesalers urged to prepare for Trader Support Service ahead of deadline

Wholesalers are who registered for the Trader Support Service (TSS) who move goods in and out of Northern Ireland

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