In our latest blog, AdLab’s Associate Director of Copy, Kiera Dunlevy, shares her take on how brands keep up with the latest trends, meet Gen Z’s expectations, and distinguish between what works and what falls flat. Read the full blog to learn more 👉 buadlab.com/blog/when-releva…

We’re excited to introduce the AdLab Fall 2026 Client Roster! This semester, our teams will partner with a great range of clients across tech, media, food & beverage, consumer products, recreation, great causes, and BU organizations. Here’s to another semester of work that works.

Introducing the Fall 2026 AdLab Eboard. We’re proud to welcome a talented group of leaders who will bring fresh perspectives, thoughtful strategy, and creativity to Boston University AdLab this semester. We look forward to seeing the ideas they bring to their departments!

Introducing AdLab’s Fall 2026 Senior Leadership team! President Anaya will lead agency-wide growth; EVP Ava will strengthen operations & communication; and EVP Molly will focus on marketing & client partnerships. We’re so excited to bring this new model to life!

In our latest blog, we explore how brands are turning conversations into strategy — and why joining the dialogue might matter more than ever 👉 buadlab.com/blog/bold-brands…

In the third episode of the semester, AdLabbers spoke with Dr. Jing Yang, BU Professor of Advertising at Boston University, to talk about all things AI in the industry. Listen here open.spotify.com/episode/0cD…

Liz analyzes why the brands people actually remember are the ones they can feel and how a brand can convince audiences to do, act, and amplify. Listen now to hear what it really takes to make advertising stick.  open.spotify.com/episode/5qs…

“In a world driven by scroll, the brands that win are the ones that show up in culture.”
 As attention spans shrink, brands are no longer competing with culture — they’re becoming  part of it. buadlab.com/blog/from-nine-i…

Visual fatigue is real. Sound might be the reset. Brands are using jingles, ASMR, and music to boost recall and emotion. Time to start listening 🎧 Read more → buadlab.com/blog/the-sounds-…

With short-form videos ruling the scene, brands need to grab attention and tell their story in 30 seconds or less. Want to know how to keep up? Check out our latest blog! 👉 buadlab.com/blog/producing-a…

“Advertising can never truly speak to the masses if the industry itself does not reflect the very people it seeks to understand.” Explore how these trailblazers changed the game and why their legacy still matters today  👉 buadlab.com/blog/women-who-r…

Tune in into The Incubator🎙️ We sat down with Michelle Sullivan (BU professor + marketing exec) to talk about how challenger brands take on market leaders and win 🍺⚡ Listen now👉 open.spotify.com/episode/76r…

AI isn't just changing advertising content — it's reshaping the entire strategy process. 🤖 Our Strategy Co-VP Stella Louie breaks down what that means for the future of advertising talent and how Gen Z can stay ahead. Read it here 👉 ferret-bagpipe-58d2.squaresp…

What’s next in advertising doesn’t build itself AdLabNext is a new fundraising campaign that powers future ad students with next level tools, resources and experiences to lead in a changing ad industry Shape what’s next. It starts with you. give.bu.edu/adlabnext-fund #AdLabNext

Introducing our Spring 2026 Client Roster! A huge thank you to our clients for trusting us with your brands. We look forward to these incredible partnerships and the opportunity to bring your visions to life.

Meet the Spring 2026 AdLab Executive Board. This semester, we're committed to empowering our members with hands-on experience, industry insights, and meaningful connections. Excited for what's ahead.

50 years of work that works. Let the celebrations begin. We’re proud to have set the standard for what a student-run agency can achieve over the past five decades. Here’s to the next fifty years of innovation, creativity, and pushing boundaries.

Not sure if this ever made it at Fashion Week, but there was a time when folks wore AdLab socks. History on display/celebration on agenda for AdLab 50th event. About 1 week away . . . 10/29 6pm at Glass House/Bryant Park NYC. AdLab alums sign up now! trusted.bu.edu/s/1759/2-bu/1…

Yep, how we used to advertise ourselves. Boston University AdLab brochure early 1990's. Celebrate AdLab legacy - which includes all of you - this October 29th 6pm at the Glass House at Bryant Park. More details and RSVP (required) with link below - lnkd.in/eCcTR96a

The "status report" circa 1995 See more and experience more at Boston University AdLab's 50th Anniversary celebration October 29th 6pm at the Glass House/Bryant Park NYC. If you haven't RSVP'd, this is the time! Register now! (+1 guests are welcome) lnkd.in/eCcTR96a