SaaS CFO | Building @BackOfficeTools in public | Download my free #SaaS #SaaSMetrics #Excel models at the link below @TheSaaSAcademy @TheSaaSCFO

Centennial, CO
Joined December 2009
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Need a SaaS forecast model?
My SaaS forecast model has been downloaded 40,917 📈 times! It's the most popular free download from my blog. I have a BIG upgrade to the model coming soon. All those plane rides to conferences, dinners, and events are paying off. That's my spreadsheet 📟 time. This is same model that I used as an in-house SaaS CFO and now as a fractional SaaS CFO for my clients. I'm often asked if I can take on one-time modeling projects for operational planning and fundraise events or exits. Unfortunately, bandwidth does not allow it. But! I'm packaging up my new model into a "how to" course so that you can use my model in your SaaS business or in your services practice. You receive access to the Excel model, lifetime updates, a private community, and an in-depth tutorial on how to operate the model. I have 60 people on the course waitlist now 😀 Just type ➡️ "waitlist" ⬅️ in the comments, and I'll send you the waitlist link. 2025 budget season is here! Great time to upgrade your forecast/budget process. #SaaS #FPnA #Forecast
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Join my for my SaaS metrics course!
Confused by SaaS metrics 😟... ...click ⬇️ for help and support.

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I'm up to $1K MRR on @BackOfficeTools. Doesn't seem like much but I have another 600 leads interested.
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Hot off the press!
It’s finally here! My 5th Annual SaaS Tech Stack Report What are the top software being used in SaaS companies? Find out in this 50-page in-depth report. Five years ago, this started as just a finance and accounting software survey but has expanded much beyond that. There is so much software that intersects with the Office of the CFO. Please remember…this is NOT a market map or my selection of the top solutions. It’s based on participants naming their software stack. Highlights: > 21 software categories > Top players in each category > Software being used by ARR company size > 535 participants > Market share changes YOY > + debt financing players You can download the full report here: thesaascfo.com/surveys/finan… #SaaS
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Here are the 5 drivers of SaaS valuations per ICONIQ. We know valuation is a bit art and science. But the more we can firm up the science part, the better. I listed ICONIQ’s five drivers of valuation per their August report. I also listed some resources to help reinforce these valuation drivers. Great reading over the upcoming holiday. SaaS Valuation Drivers: 1)    Revenue Growth 2)    Net Dollar Retention 3)    Gross Margin 4)    Profitability 5)    Market Dynamics Resources: How to Calculate Your NDR: thesaascfo.com/how-to-calcul… How to Calculate Your GDR: thesaascfo.com/how-to-calcul… How to Create Your Retention Schedule (video lesson and template): thesaasacademy.com/offers/gm… How to Correctly Calculate Your Gross Profit: thesaascfo.com/how-to-calcul… Understanding Operating Leverage: thesaascfo.com/saas-operatin… Gross and Net Cash Burn (finance course for founders): thesaasacademy.com/finance-1… Market Sizing Guide by Pear VC: pear.vc/market-sizing-guide/ Current State of Software M&A (a must listen for founders) : podcasts.apple.com/us/podcas… ICONIQ's report: iconiqcapital.com/growth/ins… A note on NDR...this is really 2 metrics in one. Your GDR (health of your recurring revenue) and your expansion layer. You must understand both. See you in the New Year! #SaaS
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If you are in SaaS…….
WHAT'S IN YOUR TECH STACK? SaaS companies! It's time for the 5th annual survey... This is the summary from last year's report. In the full report, you can see who came out on top in these categories. For the past 4 years, I've surveyed SaaS companies on what they have in their operational tech stack. It's NOT a market map! It's what is in use. This year, I'm covering: - Core accounting - Invoicing - CC processing - General BI/analytics - Rev rec - FP&A - SaaS metrics reporting - Cash collections - Expense reporting - Cap table - Sales/use tax - Close management - PSA / project management - AP/AR automation - Payroll - CRM - Sales comp - SaaS spend - Overall spend mgmt / p-cards - Contract mgmt - Churn mgmt (NEW) - Debt financing (not software but hot space) If you work in SaaS, please take a moment to participate in the survey at the link in the comments. Most of the popular vendors are pre-populated so you can complete this survey in a couple of minutes. You'll also be able to download last year's report. As a way to say THANKS, all participants will receive my 30+ SaaS metrics template bundle and my SaaS pitch deck templates. #SaaS
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Still working on my French.
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Let's talk SaaS metrics on Tuesday! > You’re going to learn my proven process for accurate decision-making in a SaaS company. > I’m revealing the big opportunity in leveraging SaaS Metrics as an operator, manager, founder, or investor. > I’ll show you how to avoid ‘The Common Pitfalls’ In the financial analysis of the SaaS business. > I’m going to reveal my ‘SaaS Optimized P&L’ and explain how the traditional P&L doesn’t suffice for the SaaS business. > You’ll learn from which sources operators, CFO’s and stakeholders should pull data from (that is not the standard P&L). > A “101” on the essential SaaS Metrics to calculate. By the end of this training, you’ll be more ‘literate’ in speaking the SaaS language. I’m also revealing how to get early access to my SaaS Metrics Dashboard, to operationalize, benchmark & hedge the essential SaaS Metrics. (this is not available to the public yet and has just gone through ‘beta’.) See you live! #saas #cfo Register here: thesaascfo.webinarninja.com/…
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Daphne Lopes, Head of CS at HubSpot, is joining me live in 30 minutes! Register here: thesaasacademy.com/daphne-lo… #saas #customersuccess
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Some great SaaS events coming up this week. #saas
Flash sale this week on SaaS knowledge. I've got some great #SaaS experts lined up this Tuesday, Wednesday, and Thursday. Learn more and register at the link below. Tuesday - FP&A Best Practices Wednesday - Customer Success and Finance Comingled! Thursday - Non-dilutive financing for SaaS Click my BIO link for more!
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Please join us on May 17th when we talk Customer Success! #saas
Special guest, @daphnelopes_ joins me on May 17th. We will tackle the investments that CFO's should be making this year, the ROI on those investments, and success metrics. Register at the URL in the comments. #saas #CFO #customersuccess
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Let's talk #SaaS valuations.
What does it take for a 10x ARR exit in this market? A lot of "green" across the board. Ha, kind of a double meaning with green. Green - best in class metrics Yellow - solid and improving Red - way off base #saas
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Join us if you are in #SaaS!
Are you in SaaS? Well, join us in my SaaS-only community. 1,100+ members and growing. #SAAS ➡️ Live events with SaaS experts ➡️ Exclusive SaaS content ➡️ Network and learn from your peers Join here: thesaasacademy.com/offers/iv…
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Join me live April 26 if you want to improve your recruiting.
Are you hiring? Join me and @JeffHymanTweets as Jeff breaks down the following: ➡️Where to find the best candidates without paying recruiting agency fees ➡️How to interview them (most people mess this up) ➡️What’s the #1 best predictor of a candidate’s success on the job (it’s not what you think) Register here: thesaasacademy.com/rockstar-… April 26 #saas #hiring
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If you are in SaaS and don't have a grasp on your numbers, join me tomorrow! #saas #metrics
Final call for the kick off of tomorrow's SaaS Metrics course. #saas #metrics
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I continue to build out @BackOfficeTools. It offers a really simple to-do module. Free. Due Dates. Simple Reminders.
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Are you joining me on April 4th? #saas #metrics
Are SaaS metrics giving you a headache? Don't suffer in silence. Join me on April 4th. #saas #metrics #cfo
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